Amman: Kingdom's hosting of the Jordan-EU Investment Conference highlights its role as a key economic ally to the European Union, according to Ali Murad, Chairman of the European Chamber of Commerce in Jordan (EuroCham). The conference, scheduled for April 21 in the Dead Sea region, is expected to underscore Jordan's investment potential amid ongoing regional and international challenges.
According to Jordan News Agency, Murad emphasized the strategic partnership between Jordan and the European Union, highlighting both parties' commitment to deepening economic relations. The event aims to showcase investment opportunities in the Kingdom and facilitate direct interactions between European investors and Jordanian stakeholders, thereby accelerating investment decisions.
Murad pointed out that the conference provides a valuable opportunity to bolster confidence in Jordan's economy, showcase recent economic reforms, and reinforce the Kingdom's position as a stable entry point for European investments in the region. He also stressed the importance of establishing a follow-up mechanism for agreements reached during the conference and enhancing the legislative framework to attract more European investments.
Investment opportunities at the conference will primarily focus on sectors such as conventional and renewable energy, water and desalination, infrastructure, transportation and logistics, technology and communications, and high value-added industries. Education, health, and tourism are also key areas, aligning with the European Union's priorities for sustainable and digital transformation.
European investments in Jordan are already significant in sectors like industrial, energy, financial services, telecommunications, and information technology. Murad noted that European companies contribute to the local economy by transferring expertise, creating jobs, and boosting exports to European markets.
He reaffirmed Jordan's potential to attract further European investments due to its political and security stability, strategic geographic location, network of free trade agreements, a qualified workforce, and relatively advanced infrastructure in essential sectors.