Day: March 26, 2026

Innomotics is market leader for turbine replacement technology

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  • Innomotics wins several orders to provide motor and drive technology for turbine replacement projects, totaling a volume in the higher double-digit million EUR range
  • Environmental, operational and financial benefits for many industries and industrial applications
  • Geographic diversity underlines market potential

NUREMBERG, GERMANY – Newsaktuell – 26 March 2026 – Innomotics, a globally leading supplier of electric motor and large drive systems, has won several major orders for turbine replacement projects on nearly every continent. The total volume for all orders is in the higher double-digit million EUR range.

The Innomotics HV Series HS-modyn built at Dynamowerk in Berlin, setting standards when it comes to the availability of compressor drives: due to the unique rotor design it has the highest degree of reliability and minimum maintenance costs./Innomotics

With increased electrification of industrial applications, significant operational cost efficiency and CO₂ reduction can be gained by changing existing turbines with an electric drive system, the so-called Turbine Replacement Technology. This can be used for high-speed pump applications (centrifugal pumps) as well as for high-power compressor systems in refineries, petrochemicals, or oil and gas.

Especially the need for supplying large-scale turbine driven boiler feed pump applications in power plants with high voltage motors becomes increasingly important, as it significantly saves energy consumption, CO₂ and operational costs.

The transition to electric drive technology for rotating equipment is an important part of the overall plant electrification and decarbonization pathway, reducing the use of costly and environmentally harmful carbon fuels.

By sourcing the power from a renewable source such as wind, solar or hydro, CO₂ emissions can be practically eliminated. This is especially relevant for energy-intensive industries and industrial applications. Beyond ecological aspects, the use of high-speed motor systems offers significant benefits to customers, such as increasing efficiency, reducing operational costs and maintenance requirements as well as easy construction and start-up.

“Replacing existing gas and steam turbines with electrical motor and drive systems is a complex task. Thanks to our highly motivated and skilled team, Innomotics is thought leader and pace setter for turbine replacement technology for more than 25 years now and with more than 70 Turbine Replacement projects globally realized. Our outstanding portfolio sets standards: The reliability and availability of our advanced High-speed High Voltage Motor system technology is unrivaled in the field, due to our unique rotor design. Additionally, our Medium Voltage Drive technology includes extended redundancy measures such as cell by-pass systems for maximum uptime”, says Michael Reichle, CEO of Innomotics.

Operators of turbine-driven systems currently face high operational costs, which can be significantly reduced or even eliminated through turbine replacement technology. For example, in a project with Repsol in Spain, Innomotics helped avoid 68,000 tons of CO₂ emissions per year and reduce energy consumption by around 25 percent.

Recently awarded Turbine Replacement Projects 

Electric Drive Upgrade for INA Refinery in Croatia:
INA is modernizing its refinery in Rijeka to improve efficiency and reduce emissions. As part of this transformation, steam turbines used to operate compressors are being replaced with electric drive systems. This reduces reliance on fossil fuels, lowers maintenance requirements, and increases overall energy efficiency.

To implement this upgrade within an operating refinery, INA partnered with Innomotics and Siemens Energy. The project includes four electric drive train systems, combining HV and HS-Modyn motors ranging from 1.8 MW to 6 MW with Innomotics Perfect Harmony GH180 variable frequency drives.

The solution ensures high reliability through redundant system design and enables fast installation on existing foundations with minimal construction effort. As a result, INA reduced significantly CO₂ emissions by 96,000 tons, reduced operating costs, total high-pressure steam production reduced by around 25%, and improved availability.

Turbine Replacement Technology for Repsol Industrial Complex in Spain:
Repsol has electrified a gas compressor at its Puertollano Industrial Complex by replacing a steam turbine with an electric motor solution from Innomotics. This upgrade improves energy efficiency by 25 percent and reduces CO₂ emissions by approximately 68,000 tons per year. The solution includes a High Voltage Motor combined with a Perfect Harmony GH180 Medium Voltage Drive, delivering 8.25 MW at 5,800 rpm. Designed for high reliability and continuous operation, the system enables maintenance intervals of up to five years. With this electrification project, Repsol strengthens its commitment to achieving net zero emissions by 2050 while significantly improving operational efficiency and system availability. 

Turbine Replacement Technology for Chemicals Park in the Netherlands:

The owner and operator of a chemicals park in the Netherlands aims to accelerate the energy transition of the Dutch chemical industry. One of their three major goals is to achieve net zero emissions within ten years. Therefore, Innomotics was awarded for a turbine replacement project in a propylene plant. The order amounts a considerable value for Innomotics and includes a 25MW as well as an 8.6MW high-speed induction motor together with two Innomotics Medium Voltage GH150 drives. The order also includes comprehensive services.

Turbine Replacement Technology for Power Plants in Republic of Korea:

A Korean energy producer and provider awarded Innomotics an order to replace the previous turbine technology with a 12.5MW electric Innomotics High-speed High Voltage Motor and Medium Voltage Drives. With that replacement the company benefits from higher energy efficiency of at least 20 percent and the associated energy savings as well as reduced CO₂ emissions. The Innomotics solution therefore contributes directly to the customer’s net zero carbon strategy. The parallel operation of three Medium Voltage Drives ensures a particularly uninterrupted and stable power supply.

Turbine Replacement for a propane dehydrogenation (PDH) plant in Spain:

At the top of its agenda, a German chemicals and plastics giant, has placed the motto: “Net Zero Emissions by 2050”. One measure the company takes accordingly is replacing steam production at co-generation plants with heat pumps and e-driven compressors. Therefore, the Spanish site, has started a turbine replacement project in their propylene production at a propane dehydrogenation (PDH) plant. The order for Innomotics amounts to a double digit million Euros and includes a 23.3MW High-speed High Voltage induction motor, together with a Medium Voltage Drives and a converter transformer.

Turbine Replacement for Indian natural gas company:

Furthermore, Innomotics has won a pilot order to replace one out of eight installed gas turbines for a state-owned energy corporation in the state of Madhya Pradesh (India). This order creates a new benchmark in the gas turbine replacement market to the extent that the proposed solution will consist of an Innomotics High Voltage HV-M Motor, together with a gearbox and an Innomotics Medium Voltage Drive instead of a High-speed High Voltage Motor system.

Additional Turbine Replacement materials:

Whitepaper on Turbine Replacement

Expert Video concerning Turbine Replacement

Operational savings calculator, reference projects and success stories

Podcast episode on Spotify

Explore the 3D visualization in our virtual world: Innomotics Electrosphere

For more information, visit https://www.innomotics.com/hub/en/applications/turbine-replacement

Follow us on LinkedIn: www.linkedin.com/company/innomotics

For more information, visit www.innomotics.com.

11th Annual USC Survey Finds “Quiet Shift” in Public Relations as Polarization Reshapes Corporate Speech

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2026 Global Communication Report Shows Declining Support For Corporate Advocacy

LOS ANGELES, March 26, 2026 (GLOBE NEWSWIRE) — Political and social polarization is changing when, where and how companies speak out on societal issues, according to the 2026 Global Communication Report from the USC Annenberg Center for Public Relations.

This year’s survey of public relations professionals reveals increased defensiveness in corporate communications. Support for companies taking positions on social issues unrelated to their main business has dropped by 38 percent since the killing of George Floyd, with only 55% of respondents agreeing that companies have a responsibility to advocate for or support social issues.

The USC Center for Public Relations study also finds that polarization is damaging mental health and employee morale, while raising the strategic importance of communication within organizations. Ninety-one percent of PR professionals say polarization has increased the importance of public relations within their companies.

Overall, the report identifies a “quiet shift” in corporate communication, as companies move away from broad, purpose-driven messaging toward a more situational approach to public engagement. This increased caution does not signal a retreat from communication. As companies reassess where and when to engage, some conversations have receded while others have accelerated.

Some key insights from this year’s report include:

  • 81% of PR professionals say the level of polarization in the United States is high or extremely high, compared with 69% of the general public. By age group, Gen X and Baby Boomer PR professionals are more likely to view current levels as severe, while Gen Z and Millennial communicators more closely mirror the views of the general public.
  • PR professionals are divided on strategy in a polarized environment: Agency communicators tend to favor a proactive approach (53% support “playing offense”), while in-house professionals are more likely to favor a defensive posture (44%).
  • 41% of PR professionals say silence can sometimes be the most effective communication strategy in a polarized environment. Among in-house communicators, that number rises to 52%.
  • More than 60% of PR professionals say elected officials and government agency stakeholders have increased in priority over the past year.
  • PR professionals expect increased investment in artificial intelligence, crisis communication and government relations over the next five years, while investments in DEI, sustainability and purpose-driven initiatives are expected to decline.
  • More than two-thirds of in-house communicators believe their organizations are likely to restructure the PR function in the near future.

Despite growing challenges, 72% of PR professionals remain optimistic about the profession’s future growth.

“Polarization has magnified the value of PR, even though many companies are communicating less,” said Fred Cook, director of the USC Annenberg Center for Public Relations. “But the shift from playing offense to defense requires a different skill set and mindset. The decisions we make today will have an outsized impact on the future of the profession.”

“Today’s environment demands more from communicators than ever before. As brands navigate complex, polarized issues, communications must deliver clarity, context, and confidence in how organizations show up,” said John Box, CEO at Meltwater. “Data has become central to that role, providing real-time insight into public sentiment, risk, and where brands should engage. The most effective communicators use those insights to help their companies listen closely, engage thoughtfully, and make decisions grounded in evidence and purpose – protecting reputation and building long-term trust.”

The 2026 Global Communication Report was produced by the USC Annenberg Center for Public Relations with support from Meltwater and the International Association of Business Communicators (IABC). The full report is available at annenberg.usc.edu/gcr.

About the USC Center for Public Relations

Based at the USC Annenberg School for Communication and Journalism, the USC Center for Public Relations (CPR) connects corporations, agencies, academics and students to define the future of our industry and to develop those who will shape it. Under the direction of longtime Golin agency leader and current USC Annenberg professor Fred Cook, CPR conducts and publishes research reports that forecast the future of communication, as well as forward-looking, thought-provoking content authored by our board of advisers, staff, and USC colleagues. Signature initiatives include the Global Communication Report, USC Annenberg’s Kenneth Owler Smith Symposium, the USC Relevance Report, and the Lead On! leadership forum for women in communication. Follow the Center for PR on social media (@USCCenterforPR, #PRFUTURE).

About Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social and consumer intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com

About IABC

IABC is the leading global association connecting communication professionals with the people and insights necessary to drive results. Bringing together the profession’s collective disciplines, IABC delivers on the Global Standard in communication through local chapters and regions; educational offerings; certification; awards; a proprietary resource library; diverse and global voices; and worldwide conferences, including IABC World Conference, one of the premier annual conferences for the communication profession. Learn more about IABC at https://www.iabc.com.

Contact Information:
Ron Antonette
[email protected]

GlobeNewswire Distribution ID 9679230

Nucleus Brings Genetic Optimization to India and the Middle East Through Leading IVF Networks

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Indira IVF and Abu Ghosh Fertility Group join the Nucleus IVF+ Network, as families seek a more complete picture of their future child’s health.

NEW YORK, March 26, 2026 (GLOBE NEWSWIRE) — Nucleus Genomics today announced joint ventures with Indira IVF, India’s largest IVF service provider, and Abu Ghosh Fertility Group, one of the highest-volume fertility networks in the Middle East, including the Shmaisani Fertility Center.

Through these partnerships, Nucleus will embed a new layer of genetic insight across preconception and embryo screening — enabling families to plan for their future child’s long-term health and longevity when choosing an embryo.

About The Partnerships

Indira IVF is India’s largest IVF service provider, performing nearly 42,000 IVF cycles in the last fiscal year across over 160 clinics. The Abu Ghosh Fertility Group serves patients across Jordan and the broader region. The network is led by Dr. Hilal Abu Ghosh, one of the region’s leading fertility specialists.

Spanning major fertility markets, both organizations are now part of the Nucleus IVF+ Network — a global group of IVF clinics integrating Nucleus into clinical care. At these practices, Nucleus will become part of routine IVF workflows, rolling out the technology across India and the Middle East.

In practice, that means screening of both parents and embryos will extend beyond rare inherited conditions to include broader insight into lifelong health risks such as cancer, heart disease, and diabetes.

“The instinct to give your child the best start transcends every culture, and the demand we saw from families in India and the Middle East reflects that,” said Kian Sadeghi, founder and CEO of Nucleus Genomics. “We’re excited to work alongside Indira and Abu Ghosh to support patients in building generational health.”

“Across India, the need for fertility care continues to grow, and at Indira IVF, the focus remains on strengthening patient care through the thoughtful integration of technology alongside clinical expertise,” said Dr. Kshitiz Murdia, CEO of Indira IVF. “Our association with Nucleus Genomics reflects a continued effort to improve care pathways and support families on their journey to parenthood.”

A Shift Toward Genetic Optimization in IVF

These partnerships reflect a broader shift in family planning. Across the world, families are asking for deeper genetic insight, and IVF clinics are responding by bringing Nucleus directly into their care.

Demand is particularly strong in regions facing high chronic disease burdens¹. In India, non-communicable diseases account for more than 60% of deaths, including high rates of type 2 diabetes², early heart disease³, and hypertension⁴. Across the Middle East, non-communicable diseases account for roughly 74% of deaths, with cardiovascular disease responsible for more than one-third of fatalities⁵.

Through Nucleus, Indira and Abu Ghosh are increasing the scope of care in India and the Middle East, signaling that genetic optimization is becoming the foundation to modern IVF globally.

“By combining Abu Ghosh Fertility Group’s clinical expertise in reproductive medicine with Nucleus Genomics’ cutting-edge genomic technologies, this initiative seeks to give families more informed options when selecting embryos and planning healthier futures,” said Dr. Hilal Abu Ghosh of Abu Ghosh Fertility Group. “We’re proud to offer new approaches to embryo evaluation that help clinicians and families make more informed reproductive decisions.”

Expanding the Nucleus IVF+ Network

This partnership follows rapid growth of the Nucleus IVF+ Network. Nucleus has worked with 25 clinics globally, including official IVF+ partners such as CDelaF in Mexico, Beverly Hills Fertility in Los Angeles, and Neway Fertility in New York. It also builds on the company’s recent Preview launch, which expanded carrier screening from edge-case diseases to everyday health risk.

In line with national regulations, Nucleus’ offerings in India will exclude trait selection and do not disclose embryo sex. The analysis focuses solely on serious, medically relevant health risk information, aligning with local legal standards.

About Nucleus Genomics

Nucleus Genomics helps couples plan and have their best baby. Its products span advanced carrier screening, embryo analysis, and an integrated IVF care experience, with a focus on building generational health. Nucleus has raised more than $32 million to date with investors including Founders Fund, Seven Seven Six, Samsung Next, and Quiet Capital. To learn more about Nucleus, visit https://mynucleus.com.

About Indira IVF

Indira IVF operates 160+ centers across India and performed nearly 42,000 IVF cycles in the last fiscal year. The organization employs more than 3,000 people. Incorporated in 2015 in Udaipur, the organization works to expand access to fertility care, and reduce stigma around infertility, alongside clinical training through the Indira Fertility Academy. For more information, visit https://www.indiraivf.com.

About Abu Ghosh Fertility Group
Abu Ghosh Fertility Group is a leading reproductive medicine and IVF provider based in Amman, Jordan. Founded and led by Dr. Hilal Abu Ghosh, the center specializes in advanced assisted reproductive technologies including IVF, ICSI, and reproductive genetic testing. The group integrates modern embryology laboratories with cutting-edge genomic technologies to support evidence-based fertility care for patients from Jordan and across the Middle East. Abu Ghosh Fertility Group is committed to advancing reproductive medicine through clinical excellence, research collaborations, and the adoption of innovative genomic approaches to improve reproductive outcomes.

Press Contact
Nucleus Genomics
[email protected]

¹ Based on Nucleus patient and clinic data.

² Pradeepa R, Mohan V. Epidemiology of type 2 diabetes in India. Indian J Ophthalmol. 2021;69(11):2932-2938.

³ Prabhakaran D, Singh K, Roth GA, et al. Cardiovascular diseases in India compared with the United States. J Am Coll Cardiol. 2018;72(1):79-95.

⁴ Geldsetzer P, Manne-Goehler J, Theilmann M, et al. Diabetes and hypertension in India: a nationally representative study of 1.3 million adults. JAMA Intern Med. 2018;178(3):363-372.

⁵ Population Reference Bureau. Curbing the noncommunicable disease epidemic in the Middle East and North Africa. Population Reference Bureau; 2023.

GlobeNewswire Distribution ID 9678432

VinFast VF 8 Builds Confidence the Long Way With a 10-Year Warranty

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A 10-year warranty, mobile support, and charging partnerships position the VF 8 as a long-term bet that feels unusually secure for a new entrant.

DUBAI, UAE – Media OutReach Newswire – 26 March 2026 – When an unfamiliar badge shows up in the crowded Gulf car market, buyers tend to default to caution. For new entrants, that hesitation has to be addressed early, and warranty coverage has become one of the most effective tools for doing so.

 

 

 

 

 

For example, the upstart VinFast offers the VF 8 with a 10-year or 200,000-km vehicle warranty, paired with a 10-year unlimited-km battery warranty across GCC markets. The scale of that coverage quickly becomes shorthand for durability, removing the question “Will this brand last?” from the customer’s subconscious altogether and replacing it with a more grounded “What happens if something goes wrong over the next decade?” That, at least, is the intention behind the strategy.

Today, many established brands still offer three to five years of basic coverage, with longer terms often limited to specific components or available only through paid extended plans. That gap becomes immediately visible in showroom comparisons, where buyers are weighing not just upfront cost but long-term ownership risk. In markets like the Gulf, where durability and resale value are closely scrutinized, a longer warranty can directly influence perceived value over time.

There is data to support why this approach matters. A 2023 YouGov survey across 18 markets found that 78% of global consumers consider warranty coverage an important factor when buying a car[1]. In the UAE, that figure stands at 77%, reinforcing how central after-sales assurance is to purchase decisions.

From the OEM’s point of view, long warranties are rarely reckless. Modern EV powertrains have fewer moving parts than combustion engines, and catastrophic failures are statistically rare when vehicles are maintained properly. By structuring coverage carefully, manufacturers can advertise large, attention-grabbing numbers while keeping real exposure controlled, with robust quality assurance helping keep issues minimal and manageable.

In the Middle East, VinFast’s after-sales strategy extends beyond the warranty itself, with mobile battery rescue and repair support, alongside 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These are not random additions. They target specific anxieties around EV ownership, particularly in regions where charging infrastructure is still evolving.

Known for its ecosystem thinking, VinFast is also building out its support network in parallel. In the UAE, VinFast recently signed an MoU with PlusX Electric, a DEWA-approved charging provider, to extend support beyond the dealership network. The plan includes portable charging pods, on-demand mobile charging, and emergency roadside charging services. The goal is to reduce downtime and eliminate the awkward scenario of running low on charge far from a plug.

“VinFast is committed to building a long-term and comprehensive EV ecosystem in the UAE—one that gives customers confidence not only in the quality and performance of our electric vehicles, but also in the reliability and accessibility of the supporting infrastructure,” one executive of VinFast Middle East said in a press release.

This layered approach matters because warranties alone don’t solve daily inconveniences. A long-term contract reassures buyers at the point of purchase, but ownership confidence is shaped by what happens on a random Tuesday evening when something goes wrong. Mobile service units, fast parts supply, and integrated charging support close that gap.

[1] https://yougov.com/articles/46954-beyond-the-ride-the-importance-of-car-warranties-and-maintenance-plans

شركة DB Investing تطلق منصة DB Pay — حيث تلتقي العملات الورقية بالرقمية على منصة واحدة قوية

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دبي، الإمارات العربية المتحدة،, March 26, 2026 (GLOBE NEWSWIRE) —

أعلنت اليوم شركة DB Investing عن الإطلاق الرسمي لمنصة DB Pay، وهي منصة من الجيل الجديد للمدفوعات والأصول الرقمية صُمِّمت لتبسيط عملية تحويل الأموال بين الأفراد والشركات عبر الأنظمة النقدية للعملات الورقية والمشفرة. تقدم منصة DB Pay حسابات IBAN مخصصة بالدرهم الإماراتي والدولار الأمريكي، وتسعيرًا شفافًا، وخارطة طريق تتضمن محافظ للعملات المشفرة وميزات تحويل من العملات الورقية إلى العملات المشفرة — كل ذلك ضمن منصة واحدة مبسطة ومتكاملة.

تسمح منصة DB Pay للعملاء باستلام الأموال والاحتفاظ بها وتحويلها بكفاءة مع شفافية كاملة في الرسوم والتسويات. وتدعم المنصة تدفقات العمل المالية في الواقع العملي — كشوف الرواتب، مدفوعات الموردين، تمويل حسابات التداول، والتحويلات عبر الحدود — وتعمل على مدار الساعة طوال أيام الأسبوع.

قال Gennaro Lanza، الرئيس التنفيذي لمجموعة DB Group: “تم إنشاء منصة DB Pay لمعالجة مشكلة حقيقية نلاحظها في جميع أنحاء الإمارات العربية المتحدة ومنطقة الشرق الأوسط وشمال إفريقيا الأوسع نطاقًا — وهي البنية التحتية المالية المُجزأة”.

طريقة أذكى لإدارة الدرهم الإماراتي والدولار الأمريكي — محليًا وعالميًا
توفر منصة DB Pay حسابات IBAN بالدرهم الإماراتي والدولار الأمريكي لكل من المستخدمين الأفراد والشركات، ما يتيح إجراء معاملات محلية ودولية سلسة. ويمكن للعملاء استلام الإيرادات، وسداد مدفوعات الموردين، وإدارة أرصدتهم بكل سهولة. بالنسبة للشركات، توفر منصة DB Pay إمكانية الوصول المُستنِد إلى الأدوار، ونظام اعتماد مزدوج، وحدودًا قابلة للتوسع، ما يجعلها مناسبة للمستقلين، والشركات الصغيرة والمتوسطة، والشركات الناشئة في مجال التكنولوجيا المالية، والشركات التي تركز على التداول.

تسعير شفاف لتلبية احتياجات الجميع
تعتمد منصة DB Pay هيكل تسعير واضحًا قائمًا على الاشتراك:

  • خطة الأفراد: 3 دولارات أمريكية شهريًا
  • خطة الأعمال: 25 دولارًا أمريكيًا شهريًا، تشمل خدمات SWIFT وحدود معاملات أكبر
  • خطة المؤسسات: تسعير مخصص للمؤسسات الكبيرة

يغطي جدول الرسوم المتاح علنًا جميع التكاليف، دون أية رسوم خفية.

الوصول إلى العملات المشفرة — متكامل، مرحلي، وعملي
يتم تقديم عرض العملات المشفرة الخاص بمنصة DB Pay تدريجيًا، وتشمل محافظًا توفر خيارات الحفظ الذاتي والحفظ المُدار من خلال شركاء خاضعين للرقابة، بالإضافة إلى منصة تداول متكاملة لتحويل العملات الورقية إلى عملات مشفرة. يمكن للمستخدمين التحويل بين الدرهم الإماراتي والدولار الأمريكي والأصول الرقمية المدعومة، مع إمكانية إجراء تسويات في حسابات IBAN أو عناوين العملات المشفرة المعتمدة.

DB Pay × DB Investing: نظام مالي متكامل
تتكامل منصة DB Pay مع DB Investing، ما يتيح تحويل الأموال بسلاسة بين المدفوعات وأنشطة التداول — وهو حل مثالي للمتداولين النشطين الباحثين عن السرعة ووضوح العمليات.

مُصَممة لدولة الإمارات ومنطقة الشرق الأوسط وشمال إفريقيا
يتماشى إطلاق منصة DB Pay مع توجه دولة الإمارات العربية المتحدة نحو المدفوعات غير النقدية واعتماد الأصول الرقمية الخاضعة للرقابة. وبفضل حسابات IBAN بالدرهم الإماراتي والدولار الأمريكي، والوصول متعدد العملات، واستراتيجية واضحة للأصول الرقمية، تُعَد منصة DB Pay حلاً عمليًا لمنطقة تشكل فيها المرونة المالية أمرًا ضروريًا.

بنية تحتية قائمة على الامتثال
تعمل منصة DB Pay عبر نموذج وسيط يربط المستخدمين بشركاء مرخصين وخاضعين للرقابة لتقديم خدمات المدفوعات والحفظ وتبادل العملات. لا تُعَد منصة DB Pay بنكًا ولا تقدم حسابات تدر فائدة؛ وقد يختلف توافر الخدمة حسب الولاية القضائية.

ابدأ الآن
يمكن للمستخدمين الجدد التسجيل في منصة DB Pay وتفعيل محفظتهم، وقد يكونون مؤهلين للحصول على رصيد تداول يصل إلى 50 دولارًا أمريكيًا، وذلك وفقًا للشروط المعمول بها.
لمزيد من المعلومات أو للتسجيل، يُرجى زيارة: dbpay.io‏

جهة الاتصال الإعلامية: [email protected]

GlobeNewswire Distribution ID 9679085

‫دشنت هيئة السياحة التايلاندية من العاصمة البريطانية لندن حملتها العالمية الجديدة “رحلة الشفاء في تايلاند”، في خطوة تستهدف تعزيز رؤيتها السياحية القائمة على مفهوم الاستشفاء.

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وقد شهدت الفعالية الحصرية التي أقيمت في سينما “سيلفريدجز” بلندن تقديم المفهوم الترويجي الجديد “الشفاء هو الرفاهية الجديدة”، وذلك من خلال عرض فيلم افتتاحي شارك فيه الفنان هنري مودي، تخللته تجارب ثقافية وصحية غامرة.
لندن،– Media OutReach Newswire – 26  مارس 2026 – دشنت هيئة السياحة التايلاندية (TAT) حملتها العالمية “رحلة الشفاء في تايلاند” من سينما “سيلفريدجز”، حيث استعرضت من خلالها توجهات السياحة التايلاندية تحت مفهوم “الشفاء هو الرفاهية الجديدة“، وقد تضمنت الفعالية عرض الفيلم الخاص بالحملة من بطولة المغني والشاعر الغنائي البريطاني هنري مودي، إلى جانب تقديم عروض ثقافية وآخر مستجدات القطاع السياحي وتجارب استشفائية تعكس نهج تايلاند في تعزيز السياحة الهادفة.

 

 

 

وصرحت السيدة ثاباني كياتفايبول، محافظ هيئة السياحة التايلاندية قائلة: “تجسد حملة “رحلة الشفاء في تايلاند” التطور الذي يشهده قطاع السياحة التايلاندي، حيث صار السفر يقترن بمفهومي الجودة والتوازن، وانطلاقاً من رؤية “الشفاء هو الرفاهية الجديدة”، تسلط هذه الحملة الضوء على تقاليد الاستشفاء العريقة في تايلاند، وثقافتها الحية، وتجارب نمط الحياة المعاصر، مما يتيح للمسافرين فرصة إعادة التواصل مع أنفسهم ومع وجهتنا السياحية”.

 

 

 

 

وقد استقطبت الفعالية المقامة في لندن، والتي قادها كل من سعادة السيدة ثاباني، والسيد نيثي سيبرا، نائب محافظ هيئة السياحة التايلاندية لشؤون التسويق والاتصالات، نخبة من ممثلي وسائل الإعلام والمؤثرين والضيوف من المملكة المتحدة وأوروبا، وقبيل انطلاق البرنامج السينمائي، حظي الضيوف بفرصة استكشاف الإبداع التايلاندي من خلال ورش عمل ثقافية وتقديم تشكيلة من أشهى أطباق المطبخ التايلاندي.

 

 

 

استُهل البرنامج بعرض الفيلم الترويجي للحملة “الشفاء هو الرفاهية الجديدة”، وتبعه استعراض لآخر مستجدات القطاع السياحي التي رسمت معالم توجه تايلاند نحو السياحة المستدامة، وكان الحدث الأبرز في هذه الأمسية هو العرض الأول لفيديو “بطل هنري”، الذي وثق رحلة الفنان هنري مودي عبر مقاطعتي ترانج وكرابي.

وقد أطلَّ مودي على الجمهور مرتدياً زيّاً صُمّم خصيصاً لهذه المناسبة من قِبل دار الأزياء التايلاندية الفاخرة “سيريفانافاري“، حيث استعرض مع الحضور ملامح من سحر تايلاند عبر لحظات من التأمل والانغماس الثقافي، ويوثق الفيلم لقاءات مع التقاليد المجتمعية والحرف المحلية، إلى جانب المناظر الطبيعية الهادئة لجزيرتي كو موك وكو كرادان، مقدماً تايلاند كوجهة تتيح للمسافرين إعادة التواصل مع الطبيعة والثقافة وذواتهم.

 

أعقب العرض جلسة حوارية جمعت بين هنري مودي وقيادات من هيئة السياحة التايلاندية، استعاد فيها ذكريات رحلته عبر جنوب تايلاند، مشيراً إلى أن رسالة “الشفاء هو الرفاهية الجديدة” قد لامست تجربته الشخصية في السفر وترك أثراً عميقاً لديه.

واختُتمت الفعالية بجلسة استشفائية عبر التأمل الصوتي، وقبيل العرض الأول في لندن، كانت هيئة السياحة التايلاندية قد مهدت لإطلاق حملة “رحلة الشفاء في تايلاند” عبر بث مقاطع ترويجية على قناة إيه إكس إن آسيا من بطولة هنري مودي، ومن المقرر أن تواصل الحملة مسيرتها العالمية من خلال رحلات يقودها نخبة من صناع المحتوى عبر مختلف أرجاء تايلاند، حيث سيوثق هؤلاء المبدعون تجاربهم ويسلطون الضوء على المهرجانات الكبرى، ومن أبرزها: مهرجان سونغكران، ولوي كراتونغ – يي بينغ، فيجيت تشاو فرايا، بالإضافة إلى مهرجان فوكيت للنباتيين، ومهرجان تومورولاند 2026.