Erbil:Dead Sea Jordan plans to transform its abundant Dead Sea salts and minerals into ten new high-value-added cosmetic products as part of a strategic initiative for the 2027-2029 period. This development is a key focus of Jordan's chemical and cosmetics sector strategy, aiming to leverage one of the country's most competitive natural resources for broader export opportunities.
According to Jordan News Agency, the strategy, developed by the Ministry of Industry, Trade, and Supply, is supported by the Economic Reform Program in partnership with the Jordan Chamber of Industry and various stakeholders from both the public and private sectors. The initiative seeks to create an integrated manufacturing model centered on specialized, natural Dead Sea products, emphasizing innovation, scientific research, and advanced manufacturing processes to enhance their global competitiveness and economic value.
The plan outlines the development of 10 new products derived from Dead Sea resources, supported by internationally recognized scientific evidence. Additionally, it aims to upgrade 10 specialized production lines and adopt 10 technical standards to improve product quality and expand the range of high-value offerings. The strategy also envisions establishing a unified national brand for Dead Sea products to enhance market presence and attract strategic investments.
Scientific research is a pivotal component of this transformation, fostering partnerships between companies, universities, and research centers to conduct internationally documented studies. These studies validate the therapeutic and cosmetic effectiveness of the products, paving the way for innovative, specialized items with higher value.
The strategy explores organizational and commercial avenues, such as mergers and industrial alliances, to enhance sector integration and capitalize on investment and export opportunities. By leveraging the competitive advantage of Dead Sea products, the initiative aims to increase the share of high-value-added products from 15% to over 25% of the sector's total sales, marking a strategic shift towards products with greater economic returns.
The United States is highlighted as a significant market for Dead Sea products, representing about 5% of exports from Jordan's chemical and cosmetics sector. This underscores the importance of developing products capable of competing in high-value markets.
Last month, the Ministry of Industry and Trade announced the launch of three sectoral strategies for the 2027-2029 period, covering engineering, food, chemical, and cosmetics industries. These efforts are part of a broader initiative to enhance the competitiveness and productivity of the industrial sector, support the "high-value industries" pillar under the Economic Modernization Vision, and strengthen the sector's contribution to economic growth, exports, investment, and employment.