Dubai:The Jordanian pavilion at three specialized international exhibitions hosted at the Dubai World Trade Centre is experiencing significant interest from visitors and stakeholders eager to explore national products.
According to Jordan News Agency, 15 Jordanian companies are participating in these events to showcase their products and strengthen the presence of Jordanian industry, while also aiming to open new export markets. The Jordanian Exporters Association (JEA), in collaboration with the Amman Chamber of Industry, is organizing the pavilion as part of the Gulf Industrial Exhibition 2026, Sweets and Snacks Exhibition 2026, and Private Label Exhibition 2026.
The exhibitions began on Tuesday and will conclude tomorrow, Thursday. JEA Chairman Senator Ahmad Khudari emphasized that the participation represents a vital step in bolstering the presence of national products in foreign markets. He highlighted that the JEA provides companies a platform to demonstrate their goods, production capabilities, and competitiveness to a broad range of buyers and importers.
Khudari further explained that international exhibitions are key platforms for building commercial partnerships and exchanging expertise. They provide insights into market needs and demand trends, which aid Jordanian companies in refining products, expanding their customer base, and reaching new markets. He advocated for diversifying export markets beyond traditional destinations.
He also noted that the participation of Jordanian firms in international events enhances the competitiveness of the national industry and increases export opportunities, ultimately yielding positive impacts on production, investment, and job creation. The JEA continues to collaborate with relevant authorities and the industrial sector to facilitate national companies' participation in global exhibitions, promoting Jordanian products and highlighting their quality, diversity, and capacity to meet various market requirements.