Amman: The Jordan Chamber of Commerce board convened with Tunisian Ambassador to Jordan, Mufida Zaribi, to discuss enhancing bilateral economic relations and strengthening the role of the private sector in these efforts. President of the Chamber, Senator Khalil Al-Haj Tawfiq, emphasized the need to identify investment opportunities to boost trade exchanges between Jordan and Tunisia. He noted that Jordan’s trade and services sectors are keen to expand cooperation with their Tunisian counterparts.
According to Jordan News Agency, Al-Haj Tawfiq called for increased efforts and coordination to prioritize key sectors, establish joint trade and investment partnerships, and build effective communication channels between the private sectors of both nations. He also stressed the importance of reactivating the Jordanian-Tunisian Business Council, which was originally established in 1996, and proposed organizing a Jordanian trade delegation to Tunisia within the year, in collaboration with the embassy. Key sectors identified for potential cooperation include apparel, food products, tourism, construction, and electrical appliances.
Ambassador Zaribi expressed her enthusiasm for closer collaboration with the Jordan Chamber of Commerce, highlighting the necessity of holding more frequent meetings and exchanging information about available opportunities in both markets. She underscored the importance of organizing trade missions and joint forums to facilitate networking among business leaders from both countries.
Members of the chamber’s board advocated for the removal of trade barriers and the activation of existing bilateral and multilateral agreements to strengthen economic integration. They highlighted Tunisia’s extensive network of trade agreements with African countries as a strategic advantage for Jordan to access African markets, thereby enhancing export prospects.
Furthermore, the board proposed the establishment of a direct maritime route between Jordan and Tunisia to reduce trade costs and improve logistics. They also suggested joint investment projects in tourism, agriculture, and the food industries. Tourism cooperation emerged as another crucial area, with recommendations to increase tourist flow through improved infrastructure and the introduction of direct, low-cost flights to promote mutual tourism.