Amman:The "HOGtober - Pink October" initiative, led by the Ladies of Harley-Davidson in collaboration with the Harley Owners Group (H.O.G.) in Jordan, concluded successfully last Friday under the auspices of HRH Princess Dina Mired.
According to Jordan News Agency, the month-long campaign featured various charitable activities and fundraising events that raised JD15,500 to support the treatment of women diagnosed with breast cancer.
The initiative culminated in a ride with approximately 350 motorcycles from various riding groups across Jordan. Riders, both men and women, on diverse motorcycle models, departed from the Zain Jordan headquarters, the official sponsor of the H.O.G. group, and traveled to the Harley-Davidson premises at the "Bikers Village" on the Airport Road. The event was organized and supervised by the Jordanian Traffic Institute, part of the Public Security Directorate, in coordination with the H.O.G. group's road safety team.
At the Harley-Davidson venue, speeches highlighted the efforts of HRH Princess Dina Mired in fighting cancer. The remarks underscored her pivotal role in establishing the King Hussein Cancer Foundation and Center and her continued global recognition as one of the most influential figures in the oncology field.
The open family day attracted over 450 visitors and participants, featuring entertainment activities for children, showcases of small-scale projects, and a bazaar. Restaurants and food stalls contributed by donating all sales income, and revenue from renting bazaar tables was also allocated to the cause.
Key sponsors, including Zain Jordan, Bikers Village, Samsung, Capital Bank, Mercedes-Benz, The Specialty Hospital, and MedLabs, among others, supported the initiative. The event was organized and overseen by Rania Barakat, head of the Harley-Davidson Ladies Group in Jordan, who emphasized the collective effort leading to the event's success. Barakat expressed gratitude to HRH Princess Dina Mired, primary sponsors, official entities, media outlets, volunteers, and participants, and extended thanks to Nidal Mahyar, owner of Harley-Davidson Jordan, and his staff for their efforts and support.