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Global sports brand commemorates enduring connection between sport and American culture

WEST PALM BEACH, FL / ACCESS Newswire / July 2, 2026 / U.S. Polo Assn.^®, the official sports brand of the United States Polo Association (USPA), proudly marks America’s 250th Anniversary with a celebration of the nation’s enduring spirit – one rooted in sport, heritage, and a distinctly American sense of style.

To highlight the connection between U.S. Polo Assn. and the sport of polo, the brand is collaborating with ESPN on a 30-minute broadcast special, ‘Breakaway: Polo in America.’ The award-winning Breakaway Series will produce a special episode to give audiences an inside look at the long history and significant impact the sport of polo has had on America over the past century. This episode will broadcast globally on ESPN and on Global Polo’s YouTube.

Founded in 1890, the USPA is one of the oldest national governing bodies for sport in the United States, and U.S. Polo Assn. carries that legacy forward today as a multi-billion-dollar global brand inspired by the tradition of polo. As the nation commemorates this very special 250^th milestone in 2026, the brand reflects on its deep connection to American sport and the values that have shaped both the game and the nation.

"At U.S. Polo Assn., we are proud to represent a sport that has been part of the American story for more than a century," said J. Michael Prince, President and CEO of USPA Global, the company that manages the multi-billion-dollar U.S. Polo Assn. brand. "As we celebrate America’s 250th Anniversary, it’s a natural moment for our brand to honor both our sports heritage and the enduring spirit of the country, rooted in tradition, defined by resilience, and expressed through sport and style."

"We are also honored to collaborate with ESPN on a broadcast special highlighting the impact the sport has had on America for over one hundred years," Prince added.

Across its global footprint, U.S. Polo Assn. is marking the occasion with curated collections and storytelling inspired by classic American style – featuring its iconic red, white, and blue color palette and sport-driven design. From retail environments to digital platforms, the brand will highlight the intersection of heritage and modern lifestyle, bringing the authenticity of the sport of polo to millions of consumers around the world.

This milestone also underscores the brand’s continued global expansion, with a presence in more than 190 countries and thousands of retail locations worldwide. While its reach is global, U.S. Polo Assn. remains firmly connected to its timeless and classic American style – anchored in the sport of polo and the polo lifestyle.

The sport of polo was introduced to the United States in 1876, beginning a rich American legacy in the sport that soon extended to the global stage, including Olympic competition in 1924 in Paris. Today, the USA Team and the sport of polo continue to be showcased across the country and around the world through elite international competition. Recent milestones include strong performances in Federation of International Polo (FIP) World Championship competitions and qualification rounds, as well as victory in the 2024 Paris Games Polo Challenge in France, a centennial tribute to the Olympic Games where the USA again defeated France.

At the USPA National Polo Center, the perpetual home of polo in the United States, international matches such as XIII Federation of International Polo Zone Playoff games between USA vs. Guatemala and USA vs. Mexico further demonstrate the strength of American polo on home turf and globally. In addition, the USA Team continues to lead in arena polo, highlighted their 2025 win in the II FIP Arena World Polo Championship, reinforcing the USA Team’s leadership and competitive excellence across all formats of the sport.

Further tapping into its iconic heritage, U.S. Polo Assn. recently launched its Global Polo Shirt Campaign, An Icon Born from the Game, a powerful tribute to the iconic polo shirt’s authentic sports origins and its evolution into one of the world’s most enduring style essentials.

The polo shirt’s beginning was born on the polo fields, shaped by motion, competition, and the spirit of the game for which it was named. From its earliest days, the polo shirt was designed with purpose, worn by players seeking performance on the polo fields. Today, U.S. Polo Assn. celebrates this timeless favorite, not just as a fashion item, but as an icon born from sport and carried forward through generations of players and consumers all over the world.

The polo shirt is one of the most iconic essentials, dating back over 100 years, notable for its unique fusion of sport and style. Originally designed with breathable pique knit, a soft collar, and lightweight construction to meet the demands of competitive sports, it has evolved into a timeless essential, suitable for casual elegance and leisurewear.

U.S. Polo Assn. has recently been named on USA Today’s 2026 Most Trusted Brands list, voted by thousands of consumers across America, ultimately identifying the top 500 highest-scoring brands across multiple industries. This prestigious consumer-driven ranking highlights best-in-class brands across the United States based on trust, reliability, and overall customer experience. U.S. Polo Assn.’s inclusion highlights its global momentum and its ability to authentically connect with consumers through its deep-rooted ties to the sport of polo.

"As an American-based global sports brand, we have a unique role in celebrating this historic moment," Prince added. "You will see it in our stores, in our product, and in how we tell our story by honoring where we come from while continuing to evolve for the next generation."

Throughout 2026, U.S. Polo Assn. is supporting key events, partnerships, and storytelling initiatives that highlight the legacy of polo in the United States, including at the USPA National Polo Center (NPC) in Wellington, Florida, one of the sport’s premier destinations and the centerpiece of the American polo season.

As America marks 250 years, U.S. Polo Assn. celebrates the enduring values that continue to shape both sport and culture – bringing together tradition, authenticity, and a timeless expression of the American spirit.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship^®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, Star Sports in India, and BeIn Sports in the Middle East now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has recently been named one of USA Today’s Most Trusted Brands and has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth and sport content. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages the subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube.

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For Additional Information, Contact:

Stacey Kovalsky – Vice President, Global PR & Communications
Phone +001.561.530.5300 – E-mail: [email protected]

Kaela Drake – Senior PR & Communications Specialist
Phone +001.561.530.5300 – E-mail : [email protected]

Christine Calcagno – Senior Publicist, ESPN
E-mail: [email protected]

SOURCE: U.S. Polo Assn.

View the original press release on ACCESS Newswire

WEST PALM BEACH, FL / ACCESS Newswire / June 30, 2026 / U.S. Polo Assn.^®, the official sports brand of the United States Polo Association (USPA), continues to gain global momentum in 2026, earning a series of high-profile honors and recognitions that reflect the brand’s expanding footprint, deepening consumer trust, and growing influence in sports-driven content and storytelling.

Among U.S. Polo Assn.’s top recognitions this year, the global, multi-billion-dollar brand was honored at the 11^th Annual 2026 Globee Awards for Achievement with Gold for the "Global Expansion" category and Silver for the "Brand Development" category. These awards highlight U.S. Polo Assn.’s ability to scale its authentic, sport-inspired brand across more than 190 countries while building a consistent and relevant brand in diverse markets worldwide. The recognition follows a record-setting $2.7 billion in global retail sales in 2025, reinforcing the brand’s continued upward trajectory.

Trust and consumer credibility also took center stage in 2026, with U.S. Polo Assn. named a 5-Star honoree in USA TODAY’s "Most Trusted Brands" rankings, voted on by more than 23,000 U.S. consumers in a nationwide survey. The distinction underscores the brand’s strong connection with consumers through quality, accessibility, and authenticity rooted in the sport of polo. In India, one of the brand’s most dynamic and fastest-growing markets, U.S. Polo Assn. was recognized by Marksmen Daily as one of the "Most Trusted Brands of India," underscoring the brand’s status as the largest sport-casual menswear brand in the country.

Expanding its role in sports media and content creation, U.S. Polo Assn.’s media subsidiary, Global Polo, also earned multiple honors for its original programming, Breakaway. The brand’s ESPN-distributed series was named a finalist for "Best Specialized Sports Content Storytelling" at the 2026 Cynopsis Sports Awards for its Season 3-episode, Polo in the Palm Beaches, and also received its third consecutive Platinum at the 2026 LIT Entertainment Awards in the "Television – Original Content" category for its Season 2-episode, Polo in India. The award-winning series offers an inside look at the world of elite competition and reinforces the brand’s commitment to elevating awareness and engagement around the sport of polo through compelling, behind-the-scenes storytelling.

Further reinforcing U.S. Polo Assn.’s content rich marketing strategy, the brand’s global magazine, Field X Fashion, Issue 2, was named a finalist for "Best Use of Print" at the 2025 International Content Marketing Awards, with results announced in early 2026. The one-of-a-kind publication brings together the world of U.S. Polo Assn., including sport, fashion, philanthropy, and culture through elevated editorial storytelling and visually driven narratives that highlight the brand’s authentic heritage.

"These global recognitions speak to the strength of our global strategy and the authenticity that continues to set U.S. Polo Assn. apart as we build a brand that resonates across markets and connects through the sport of polo," said J. Michael Prince, President and CEO of USPA Global, the company that manages the U.S. Polo Assn. brand. "Our growth is fueled by a clear vision to execute with consistency, creativity, and purpose."

Today, U.S. Polo Assn.’s global presence spans 190 countries, with approximately 1,200 retail stores and a rapidly expanding digital ecosystem of more than 60 e-commerce sites in 20 languages. Backed by strong global partnerships, including ESPN in the United States and leading broadcasters across Europe, India, and the Middle East, the brand continues to grow its reach with sports fans and consumers.

Looking ahead, U.S. Polo Assn. will continue to build on this momentum through its global campaign, The Polo Shirt: An Icon Born from the Game, celebrating the authentic origins of one of the world’s most recognizable style essentials. With a focus on sustained growth, cultural relevance, and sport-inspired storytelling, U.S. Polo Assn. continues to thrive as one of the world’s largest and most accessible licensed sports brands.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship^®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, Star Sports in India, and BeIn Sports in the Middle East now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has recently been named one of USA Today’s Most Trusted Brands and has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth and sport content. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages its subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube.

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For Further Information, Contact:

Stacey Kovalsky – VP, Global PR & Communications
Phone +001.561.530.5300 – E-mail: [email protected]

Kaela Drake – Senior PR & Communications Specialist
Phone +001.561.530.5300 – E-mail: [email protected]

SOURCE: U.S. Polo Assn.

View the original press release on ACCESS Newswire

WEST PALM BEACH, FL / ACCESS Newswire / June 11, 2026 / The 2026 U.S. Polo Assn. Palm Beaches Marathon, a celebration of America’s 250^th, will introduce prize money for its top Marathon runners for the first time when the race returns to the streets of West Palm Beach on December 12-13, 2026, a move that will attract elite runners worldwide and elevate the status of Palm Beach County’s most treasured road test.

The introduction of $17,000 in prize money is the next strategic step for elevating this racing event that has experienced record growth in recent years. The men’s and women’s winners of the Marathon race will each receive $5,000, second-place finishers will receive $2,500, and third place will be worth $1,000. The winners’ share of the purse is the largest in the state of Florida.

In celebration of America’s 250^th, the 2026 U.S. Polo Assn. Palm Beaches Marathon Logo has been re-designed in stunning brushstrokes of red, white and blue to accompany the brand’s iconic double horsemen logo. There will also be patriotic-themed shirts for runners and finisher medals that each runner will wear around their neck after they cross the finish line.

The presence of prize money for the top runners will be yet another enticement for elite runners to experience the beauty of the Palm Beach waterfront on a flat course that enables fast times. It will enhance the experience for the community and also elevate the live television broadcast of the race on WPBF Channel 25, the market’s ABC affiliate and Official Broadcaster of the U.S. Polo Assn. Palm Beaches Marathon.

Prize money could also foster further growth. The U.S. Polo Assn. Palm Beaches Marathon is coming off its incredibly successful inaugural year, where the race experienced nearly 40 percent growth, and is expecting the same rise in entrants again this year. It’s part of a new surge in Marathon running throughout the world. U.S. marathon participation dipped before and during COVID, and is now rebounding strongly as people get back out and seek active ways to stay fit and socialize through running clubs.

"We are now a true destination race with an iconic waterfront location in Palm Beach County, and the introduction of purse money will now serve as support for some of the best marathoners in the country and the world to the city of West Palm Beach," race owner Kenneth R. Kennerly said. "Our outstanding partnership with our title sponsor, U.S. Polo Assn., allows us to continue to grow the race not only locally but also on an international level."

U.S. Polo Assn. is based in West Palm Beach and is the official sports brand of the United States Polo Association (USPA). The brand has a multi-billion-dollar global footprint and worldwide distribution to more than 190 countries through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution. U.S. Polo Assn. brand products include apparel for men, women, and children, as well as footwear and accessories. U.S. Polo Assn. has recently been named one of USA Today’s Most Trusted Brands, voted on by thousands of consumers across America.

"The U.S. Polo Assn. Palm Beaches Marathon reflects the authentic connection between our brand and sport, while also celebrating the vibrant energy of our home in The Palm Beaches," said J. Michael Prince, President and CEO of USPA Global, the company that manages U.S. Polo Assn. "This year will be historic as we celebrate 250 Years of the American Spirit, present the largest prize money for marathon winners in the state, support well-deserved charities, and celebrate thousands of committed runners from The Palm Beaches and around the world."

Not only do marathon winners receive a prize purse, but several selected and well-deserving local charities will be the recipients of donations from U.S. Polo Assn. and money raised by participants of the marathon, half marathon, 10K, and 5K. These charities will receive their donation checks in a lively public presentation following the winners’ trophy presentations. This important philanthropic component is part of the overall experience of sport, community, family, health, and wellness.

Now is the perfect time for runners to start training for the 2026 race, regardless of their chosen distance. There has been a surge in Run Clubs throughout South Florida and the country that provide a great social setting for that training.

Last December, more than 6,100 runners – an event record-came from 46 states and 29 countries to race on a flat course without hills or bridges that takes runners through the lively West Palm Beach downtown area with its historic sites and quaint neighborhoods. Runners experienced the majestic palm-lined streets of Flagler Drive and the beauty of the Intracoastal waterfront.

The family-friendly, action-packed weekend includes five races, certified by USA Track & Field, and set at distances to accommodate runners of all levels. It includes the Marathon (Boston Marathon qualifier), Half Marathon, Marathon Relay, 10K, and 5K courses. The 5K and 10K races will be held Saturday, Dec. 12, at 7:30 a.m. The marathon, half marathon, and marathon relay will be held Sunday, Dec. 13, at 6 a.m.

Early registration is now open. Cost is $130 for the marathon and $105 for the half marathon through July 31. The early registration fee for the 10K is $65, and $40 for the 5K. Baptist Health will return as the Official Medical Partner.

"This is an iconic destination where runners can combine the allure of the Palm Beaches brand with an incredible race day experience," Kennerly said. "We continue on our mission to turn the U.S. Polo Assn. Palm Beaches Marathon into one of the best races in the country and in the world."

To register for the U.S. Polo Assn. Palm Beaches Marathon, visit palmbeachmarathon.com.

About U.S. Polo Assn.

U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, Star Sports in India, and BeIn Sports in the Middle East now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has recently been named one of USA Today’s Most Trusted Brands and has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth and sport content. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

About The U.S. Polo Assn. Palm Beaches Marathon

The U.S. Polo Assn. Palm Beaches Marathon is a premier winter running event held annually in West Palm Beach, which features a range of race distances designed for runners of all abilities, including a full marathon, half marathon, 10K, 5K, and a 4-person marathon relay. Highlighted by a 100% flat, USATF-certified course, the Marathon serves as a Boston Marathon qualifier. The scenic route allows runners to experience West Palm Beach’s vibrant downtown as it winds along palm-lined Flagler Drive, past historic neighborhoods, and features sparkling waterfront views. The event also supports community and charity efforts. Visit palmbeachmarathon.com.

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For Additional Information, Contact:
Stacey Kovalsky –
U.S. Polo Assn.
VP, Global PR and Communications
Phone +954.673.1331 – E-mail: [email protected]

SOURCE: U.S. Polo Assn.

View the original press release on ACCESS Newswire

WEST PALM BEACH, FL / ACCESS Newswire / May 6, 2026 / USPA Global, the company that manages U.S. Polo Assn., the official sports brand of the United States Polo Association (USPA), today announced that the global sports brand has delivered a record $2.7 billion in worldwide retail sales in 2025, reflecting strong momentum across global markets, channels, and product categories. U.S. Polo Assn. is advancing toward a long‑term goal of $4 billion in global retail sales and 1,500 branded stores worldwide.

Record Growth and Global Momentum

U.S. Polo Assn.’s 2025 record-breaking performance was driven by continued expansion across both established and emerging markets. North America, the brand’s largest region, delivered steady gains, while strong momentum continued across India, the Middle East, Western Europe, and Latin America. Emerging regions, including Asia Pacific and Eastern Europe, also contributed to meaningful growth for the global multi-billion-dollar brand.

India remains the brand’s fastest-growing market, where U.S. Polo Assn. is widely recognized as the largest sports-casual menswear brand in the country, with a long‑term path toward $1 billion in retail sales. The brand will also be activating several strategic markets in 2026, including Australia, Poland, Argentina, Brazil, Thailand, Vietnam, and certain African markets.

Today, U.S. Polo Assn.’s footprint. spans 190 countries, with some 1,200 U.S. Polo Assn. retail stores, and thousands of other locations, including department stores, specialty retail, sporting goods channels, and e-commerce. U.S. Polo Assn. continues to climb the retail ranks as one of the largest global licensed sports brands in the world, ranking in the top five alongside the NFL, MLB, and NBA, according to License Global‘s annual ranking.

"U.S. Polo Assn. experienced another milestone year in 2025, driven by strategic global growth, consistent execution, and the strength of our authentic connection to the sport of polo," explained J. Michael Prince, President and CEO of USPA Global, the company that manages and markets the multi-billion-dollar U.S. Polo Assn. brand globally. "Our performance reflects our winning strategy and deep connection to our sport, which is engaging young consumers all over the world."

DTC Expansion and 135^th Global Campaign

Direct‑to‑consumer channels continued to be a primary growth driver globally, supported by the expansion of U.S. Polo Assn. retail stores, enhanced in‑store experiences, and a growing digital ecosystem.

"Our direct‑to‑consumer strategy is a powerful global growth engine as we target 1,500 U.S. Polo Assn. stores and 100 digital sites over the long term," Prince added. "By investing in our sport‑inspired retail footprint and branded e‑commerce ecosystem, we are building stronger consumer relationships while advancing the scale, consistency, and long‑term momentum of U.S. Polo Assn."

U.S. Polo Assn. expanded and elevated its retail footprint during 2025 by enhancing flagship and key strategic locations worldwide with a more refined, sport‑focused brand concept. These stores are designed to reflect the brand’s authentic heritage while delivering a consistent and elevated shopping experience across markets. Each location features thoughtfully curated collections for men, women, and children, supported by updated store design elements, storytelling, and product presentation that strengthen consumer engagement and reinforce the global strength of the U.S. Polo Assn. brand.

Further supporting the brand’s consumer engagement strategies, U.S. Polo Assn. successfully executed a series of 135^th Anniversary global events and brand campaigns for sports fans and consumers in 2025. The U.S. Polo Assn. Anniversary Campaign celebrated the 135^th year of the USPA, founded in 1890 and one of the oldest governing bodies of sports in America. These featured activations were executed across major markets such as the USA, India, Europe, Asia, Latin America, and the Middle East. Throughout the year, consumers participated in unforgettable moments with exclusive polo events, in-store events, digital experiences, capsule collections, and collaborations with influencers, polo players, and other athletes, all celebrating the sport’s legacy and future.

In addition, the brand also delivered continued record growth across digital channels, operating over 60 branded e‑commerce sites in 20 languages. New site launches, including in Norway, Poland, Kuwait, Albania, and Algeria, further contributed to momentum. U.S. Polo Assn. has further expanded its digital presence across the top social media platforms, with over 12 million followers worldwide, demonstrating additional global momentum.

Global Sports Visibility

U.S. Polo Assn.’s long‑standing relationship with ESPN, now extended through 2026, continues to elevate global awareness of the sport of polo and its premier events. ESPN broadcasts the U.S. Open Polo Championship®, hosted at the USPA National Polo Center and anchored by legendary ESPN commentator Chris Fowler, bringing the sport to millions of households across linear and digital platforms. Other premier games and the award-winning series, Breakaway, are broadcast on ESPN as well.

Globally, U.S. Polo Assn. maintains other landmark broadcast partnerships, including TNT and Eurosport in Europe, Star Sports in India, and BeIn Sports in the Middle East, placing elite polo competitions alongside global sporting properties such as Wimbledon, Premier League Soccer, and the Indian Premier League (IPL) Cricket – significantly expanding the sport’s reach across key growth markets and young sports enthusiasts.

The USPA National Polo Center (NPC), the sport’s premier destination in North America, brought record crowds and sellout Sundays for the 2025-2026 American High-Goal Polo Season, with the best polo in the world from January through April. The stunning venue, owned by the USPA, is situated in beautiful Palm Beach County, Florida, spans 160 acres, and encompasses multiple grass polo fields, fine dining, tennis courts, stadium seating, swimming pool, and the newly renovated USPA Global Flagship Shop. The USPA Shop location is an elevated consumer experience filled with rich polo heritage and fashion, boasting a diverse curated collection of sport-inspired and luxury merchandise. At the centerpiece of the USPA Shop is the "Halo," a 360-degree circular screen that showcases the most exciting polo highlights of the season, for an overall immersive experience.

Outlook

Entering 2026, the brand is well-positioned for continued growth, supported by global expansion, focused execution, and sustained consumer demand spanning 190 countries worldwide.

U.S. Polo Assn. will also execute its Global Polo Shirt Campaign, An Icon Born from the Game. The global campaign is a powerful tribute to the iconic polo shirt’s authentic sports origins and its evolution into one of the world’s most enduring style essentials. As the official sports brand of the USPA, U.S. Polo Assn. occupies an authentic place in the history of the polo shirt. Launching globally across 190 countries in 2026, An Icon Born from the Game will come to life through a coordinated, multi‑channel presence designed to make the U.S. Polo Assn. polo shirt unmistakably visible wherever consumers engage with the sport-inspired brand.

"Our global team and strategic partners delivered exceptional results across retail, digital, product, marketing, and sport initiatives in 2025," said Prince. "I have never been more confident in the trajectory of the U.S. Polo Assn. business as we continue to expand our global footprint and strengthen our leadership position."

"With sustained momentum and clear strategic focus, we remain firmly on track toward our long‑term objectives, including surpassing $4 billion in worldwide retail sales, 1,500 U.S. Polo Assn. stores, and 100 U.S. Polo Assn. country-specific digital sites globally," Prince concluded.

About U.S. Polo Assn. and USPA Global

U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, Star Sports in India, and BeIn Sports in the Middle East now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.

U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth and sport content. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world. For more information, visit uspoloassnglobal.com and follow @uspoloassn.

USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages the subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube.

For Additional Information, Contact:

Stacey Kovalsky – Vice President, Global PR & Communications
Phone +001.561.790.8036 – E-mail: [email protected]

Kaela Drake – Senior PR & Communications Specialist
Phone +001.561.530.5300 – E-mail : [email protected]

SOURCE: U.S. Polo Assn.

View the original press release on ACCESS Newswire