Amman:Minister of Tourism and Antiquities Imad Hijazin met with Harris Bokhari, Chair of the British Tourism Authority Board, to discuss strategic cooperation aimed at enhancing Jordan's competitive position in the British travel market.
According to Jordan News Agency, the meeting took place at the ministry's headquarters, with Jordan Tourism Board Director-General Ramzi Maaytah in attendance. Discussions focused on expanding partnerships with tour operators and airlines, increasing joint promotional campaigns, and maximizing participation in major international exhibitions, such as the World Travel Market in London, to attract new visitor segments.
The Jordan Tourism Board reviewed its ongoing promotional efforts in the UK, which include hosting media delegations and conducting training programs for British travel agents. Both parties highlighted the importance of exchanging technical expertise in destination marketing, market intelligence, and campaign ROI analysis to enhance promotion and foster sustainable tourism growth.