Amman: Former Prime Minister and President of the Tourism Economy Association, Omar Razzaz, highlighted that Jordan's tourism sector has made significant advancements, enhancing its resilience and maintaining competitiveness through effective partnerships and close cooperation among the government, the private sector, and other relevant institutions, despite facing difficult and exceptional regional circumstances.
According to Jordan News Agency, Razzaz made these remarks during a session titled "Reshaping Inbound Tourism in Light of Recent Developments," organized by the Jordan Inbound Tourism Operators Association. The event saw attendance from ministers, members of parliament and the Senate, along with leading tourism and economic sector representatives, association members, and other stakeholders.
Razzaz emphasized the need to continue efforts to broaden target tourism markets and avoid dependence on any single market. He advocated for the development and promotion of a wider range of tourism products, especially in medical and religious tourism, to attract new visitor segments and support the sector's sustainable growth.
Chairman of the Jordan Inbound Tour Operators Association, Nabih Real, highlighted the importance of strengthening dialogue and cooperation among all stakeholders in the tourism sector amidst the evolving challenges and changes on both regional and international fronts.
Executive Director of the association, Lama Al-Mahadin, provided an overview of the organization's key achievements over recent years and outlined future plans aimed at boosting inbound tourism to Jordan and exploring new markets.
The session explored the main challenges and opportunities facing Jordan's tourism sector and discussed strategies to enhance the Kingdom's competitiveness and attract more visitors in the future.
Participants engaged in discussions on sector-related issues and responded to attendees' questions, fostering an interactive and productive exchange. They emphasized the importance of expanding cooperation between the public and private sectors, developing Jordan's tourism offering, and reinstating the Kingdom's position on the global tourism map.