JBA and Moroccan Ambassador Discuss Revitalizing Joint Business Council

Amman: Chairman of the Jordanian Businessmen Association (JBA), Ayman Alawneh, met with the Moroccan Ambassador to Jordan, Fouad Akhrif, to discuss ways to activate the joint Jordanian-Moroccan Business Council, enhance trade exchange, and intensify meetings between the two countries' businesspeople, which would contribute to developing economic and investment relations.

According to Jordan News Agency, Alawneh called for reviving the joint Jordanian-Moroccan Business Council as an "effective" institutional framework, which would support cooperation between the two countries' private sectors. Talking at the meeting, Alawneh noted the need to work on increasing the volume of trade exchange and opening "broader" horizons for investment in various promising sectors, mainly industry, agriculture, tourism, logistics, and renewable energy.

He also noted the importance of intensifying meetings between businesspeople and organizing regular economic forums. He said this effort would strengthen direct communication between the business communities in Jordan and Morocco, building sustainable investment partnerships, overcoming challenges facing investors, and facilitating mutual trade.

In turn, the Moroccan ambassador affirmed the "deep-rooted and brotherly" bilateral relations. The diplomat also voiced Morocco's keenness to develop economic cooperation with Jordan, calling for activating the joint business council and strengthening the role of the private sector in driving economic relations towards broader horizons. He said this vision will be achieved by increasing the volume of trade exchange, intensifying businesspeople's talks, and exploring partnership and investment opportunities.