Irbid:The "Urdunna Jannah" program in Jordan has significantly energized Irbid Governorate's tourism sector, attracting approximately 32,000 visitors to its archaeological and cultural sites this season. The initiative has invigorated local economic activities, with notable benefits for tourism operators, businesses, and artisans in the region.
According to Jordan News Agency, the government-subsidized program has enhanced business for local restaurants, travel agencies, and micro-enterprises. Heritage sites such as Umm Qais, Pella (Tabaqat Fahl), and the Irbid Heritage Trail have been highlighted as major attractions under this initiative.
Marwan Al-Houri, who owns Al-Houri Travel and Tourism, indicated that affordable tours have led to widespread public participation. The program has created direct employment opportunities for tour organizers and provided a vital sales channel for families selling traditional dishes and handcrafted products. Al-Houri also praised the Ministry of Tourism's improved electronic registration system, which has simplified the booking and data management processes.
Faisal Al-Khaldi, a local travel professional, pointed out the importance of destination diversity in maintaining domestic tourism and advocated for expanded marketing efforts and greater inclusion of local businesses. Rami Al-Taani, owner of Abu Riyad Restaurants, observed an increase in restaurant visits and demand for traditional Jordanian cuisine due to tour group patronage.
Local artisan Naila Al-Omari emphasized that the influx of visitors offers an essential marketing platform for authentic Jordanian handicrafts. She frequently conducts workshops on traditional Shemagh fringing, contributing to the preservation of national heritage crafts.
Participants and beneficiary families have lauded the program for making historical exploration accessible and affordable, while also providing educational experiences that enhance cultural appreciation among younger generations.