Aqaba:Management of the Special Operations Forces Exhibition and Conference (SOFEX 2026) honored the Jordan Tourism Board (JTB) during a ceremony in Aqaba. The recognition was given to acknowledge the board's efforts in supporting national initiatives and elevating Jordan's status in the realm of international events and conferences.
According to Jordan News Agency, the honor highlights the crucial role of national institutions in establishing Jordan as a regional hub for major international events. The JTB emphasized that these efforts boost economic and tourism-related impacts, enhance the Kingdom's competitiveness, and create new opportunities for international cooperation and partnerships.
Hani Dabbas, a member of the JTB's Board of Directors and its spokesperson, stated that SOFEX extends beyond its defense and security focus, acting as a strategic platform that showcases Jordan's ability to efficiently host global events. He noted that the real value of such events is in transforming international participation into sustainable tourism and investment prospects, while showcasing Jordan as a secure and stable destination with diverse tourism offerings and excellence in event organization. Dabbas further stressed the importance of integrating tourism into multiple sectors and using international events to broaden tourism markets and enhance Jordan's profile on the global tourism map.
Mazen Qawar, another JTB member, highlighted that hosting SOFEX reflects growing international confidence in Jordan's organizational skills and tourism infrastructure. He called for using these achievements to further develop the conference, exhibition, and business tourism sectors, while also strengthening public-private partnerships.
The board expressed pride in receiving the recognition and affirmed its ongoing dedication to promoting Jordan and utilizing international events to boost the Kingdom's global presence, attract more visitors, and secure additional tourism-related investments.