Riyadh Air, Artefact Forge Strategic Partnership to Develop AI Solutions for the Aviation Industry


Riyadh: Riyadh Air, Saudi Arabia’s airline wholly owned by the Public Investment Fund (PIF), entered today into a strategic partnership with Artefact, a leading global consultancy specializing in data and AI transformation services to revolutionize the aviation industry through AI applications, a press release from Riyadh Air stated.

The partnership, said the release, will focus on building Riyadh Air’s data analytics platform and developing AI solutions across its main business and corporate functions by utilizing cutting-edge cloud and AI technologies.

Through these AI solutions, Riyadh Air aims to “hyper-personalize its guest experience and elevate its guest service through intelligent channels, optimize its flight and ground operations through real-time data insights and predictions, and launch fit-for-purpose offerings of air and non-air products through efficient and targeted sales channels’.

Vice President of Digital and Innovation at Riyadh Air Abe Dev said: “Our partnership with Artefact signifies
Riyadh Air’s dedication to leveraging cutting-edge technologies to enhance guest experiences at every touchpoint of their journey. This partnership with Artefact builds upon our recent collaborations with leaders in the aviation industry.”

CEO and Managing Partner of Artefact MENA Rahul Arya underlined the importance of the partnership with Riyadh Air and Artefact’s commitment to developing AI solutions tailored to the aviation industry. He emphasized that the combination of Riyadh Air’s forward-thinking approach and Artefact’s expertise in data and AI solutions will pave the way for setting “new innovation standards” within the airline sector.

According to the release, Riyadh Air is set to make its maiden flight in 2025; it aims to “revolutionize” the future of air travel and set a new standard for guest experience.

Leveraging cutting-edge innovation, Riyadh Air will connect the Kingdom to over 100 global destinations, in line with the goals of both the National Aviation Strategy and National Tourism Stra
tegy, which aim to attract 330 million visitors annually to the Kingdom by 2030.

Source: Saudi Press Agency

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