Amman: The Malaysian Embassy in Amman launched its “Visit Malaysia Year 2026” campaign during an event aimed at strengthening tourism cooperation with Jordan and expanding partnerships with the local travel sector. The event, organized in cooperation with Tourism Malaysia, brought together representatives from the travel, hospitality and airline sectors; media partners; and members of the diplomatic corps.
According to Jordan News Agency, Malaysian Ambassador to Jordan Mohamed Nasri Abdul Rahman emphasized his country’s intent to deepen tourism and cultural exchange with Jordan. He highlighted that the Jordanian market is a key source of visitors from the Middle East for Malaysia.
The ambassador detailed the campaign’s goals to attract 47 million international visitors and generate 329 billion Malaysian ringgit (about $80 billion) in tourism revenue. The campaign will focus on showcasing Malaysia’s cultural heritage, natural beauty, family-friendly attractions, and renowned hospitality.
The ambassador noted Malaysia’s appeal to Jordanian travelers due to its Muslim-friendly environment, availability of halal food, and convenient access through direct or connected regional flights. He encouraged Jordanian tour operators to collaborate with Malaysian counterparts to create packages for families, students, adventure travelers, and honeymooners.
The event featured cultural performances and multimedia presentations on Malaysia’s top destinations, including Langkawi, Penang, Sabah, Sarawak, and Kuala Lumpur. There were also segments on eco-tourism, medical tourism, and education. Jordanian travel agencies showed strong interest in joint marketing initiatives for the upcoming year.
Guests were invited to explore Malaysia’s natural beauty and cultural richness during “Visit Malaysia Year 2026,” a national campaign aimed at strengthening global ties and fostering closer international relationships.