London: The Jordan Tourism Board (JTB) participated in the Adventure Travel Networking (ATN) conference held in London, highlighting the kingdom’s adventure tourism potential to international tour operators and media representatives.
According to Jordan News Agency, the conference featured virtual B2B meetings and panel discussions on latest trends in adventure tourism and sustainability. Abdul Razzaq Arabiyat, JTB Managing Director, emphasized the importance of Jordan’s participation, noting that the board delivered a presentation showcasing the country’s unique assets as a global adventure tourism destination, highlighting experiences that combine natural landscapes with rich cultural heritage.
“The board presented Jordan’s tourism promotion and marketing strategies aimed at attracting more visitors and strengthening Jordan’s position on the global tourism map,” Arabiyat said.
The conference addressed key topics including artificial intelligence’s impact on the tourism sector, sustainability as a fundamental factor in destination development, and latest trends adopted by industry stakeholders in marketing tourism products.
The ATN conference serves as a leading platform bringing together adventure tourism specialists from around the world, providing opportunities for knowledge exchange and establishing strategic partnerships that contribute to enhancing this growing sector.