Madrid: Jordan is currently taking part in the FITUR International Tourism Trade Fair 2026 in Madrid, one of the world's leading tourism exhibitions, held in the Spanish capital from Jan. 21 to 25. The event draws a wide international presence from major global tourist destinations and more than 200,000 travel professionals, decision-makers, and media representatives.
According to Jordan News Agency, a statement issued by Jordan Tourism Board (JTB) on Wednesday highlighted that Jordan is participating under the board's national pavilion. The delegation includes 20 Jordanian travel agencies and hotels, alongside Royal Jordanian Airlines.
The participation at FITUR 2026 aims to strengthen Jordan's tourist image in the Spanish, European, and Latin American markets. It seeks to promote the Kingdom as a "comprehensive, safe destination offering diverse tourism experiences." The initiative is part of a broader strategy to enhance Jordan's visibility as a prime travel destination.