Amman: The Ministry of Environment on Wednesday initiated a two-day workshop focusing on integrating social and behavioral change into Jordan's green growth agenda. This move is part of a broader effort to enhance national coordination and support the implementation of the Economic Modernization Vision.
According to Jordan News Agency, the workshop, named "Social and Behavioral Change for Green Growth in Jordan," is supported by the Green Action in Enterprises (GAIN) project. The project is implemented by the German Agency for International Cooperation (GIZ) in collaboration with the Ministry of Environment. The event gathers members of the Technical Committee for Green Growth, along with representatives from government institutions, the private sector, academia, civil society organizations, and development partners.
The primary goal of the workshop is to acquaint participants with the principles and applications of social and behavioral change in policymaking. It aims to review international best practices and explore methods to incorporate behavioral approaches into Jordan's environmental and circular economy priorities, with a particular focus on sustainable consumption and purchasing behaviors.
The workshop includes interactive sessions designed to enhance cooperation among stakeholders and promote the integration of behavioral and social considerations into the design and implementation of green growth policies and initiatives.
Omar Arabiyat, the Secretary-General of the Ministry of Environment and Chairperson of the Technical Committee for Green Growth, emphasized that the Technical Committee serves as a national platform for strengthening dialogue, exchanging expertise, and developing shared visions to support Jordan's transition toward a sustainable economy.
He noted that achieving a lasting impact extends beyond policies and legislation, highlighting the importance of understanding the factors influencing individual and institutional behavior to effectively translate policy into action.
Arabiyat further remarked that social and behavioral change approaches have become vital tools for enhancing the effectiveness of public policies and programs by identifying the drivers behind decision-making and encouraging more sustainable practices.