MENA

Hong Kong Summer Fun: Enjoy Hundreds of Thousands of Summer Deals and an Exciting Citywide Events Experience

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Hong Kong Summer Fun 2026

Hong Kong Summer Fun 2026

HONG KONG, June 16, 2026 (GLOBE NEWSWIRE) — This summer, Hong Kong is turning up the energy with a citywide celebration packed with festivals, family attractions, sporting spectacles and limited-time offers. The “Hong Kong Summer Fun” campaign brings together some of the city’s biggest seasonal events alongside exclusive “Summer Deals”, creating even more reasons to plan a summer escape to the Events Capital of Asia. From dragon boat racing and family fun to immersive exhibitions and world-class football, there’s something for everyone.

To make a summer getaway even more rewarding, the “Summer Deals” programme is now rolling out in phases through 31 August, unlocking rewards and savings at every step of the visitor journey — across attraction offers, transport discounts, shopping rewards and dining perks. The initiative helps travellers make the most of their Hong Kong getaway with exclusive seasonal savings from planning to departure.

Unlock Hundreds of Thousands of Deals Across the City All Summer Long

Earn Double Rewards Even Before You Arrive in Hong Kong
In partnership with Trip.com Group, HKTB is launching more than HK$20 million worth of offers across 19 attractions and three transport operators. From now on until 31 August, eligible visitors who book a participating Hong Kong hotel stay through Trip.com or Ctrip for the period from 1 July–14 September, with a single transaction of HK$1,500 or above, can unlock a “Summer Getaway Pack” featuring one attraction and one transport discount of up to 50 percent off. Rewards drop in two summer waves on 15 June and 14 July on a first-come, first-served basis, allowing travellers to experience more of Hong Kong for less.

Some highlighted participating experiences in the first wave include:

  • Up to 50% off on Roundtrip Standard Cable Car Ticket by Ngong Ping 360
  • Up to 50% off on Essential Ticket by Big Bus Tours
  • 30% off on Sha Tin Racecourse & Happy Valley Racecourse F&B Experience + Guided Tour by The Hong Kong Jockey Club

Collect Multiple Rewards Throughout Your Stay in Town
From 1 July–31 August, visitors can access “Summer Instant Rewards” through a collaboration with AlipayHK, Alipay and Alipay+. By leveraging Alipay’s vast Chinese Mainland and Alipay+’s international partner e-wallet user base, visitors can scan designated QR codes at nearly 100 participating shopping malls across the city, including Central Market, Festival Walk, Hysan Place, ifc mall, Hong Kong International Airport, K11, Mira Place, New Town Plaza, Olympian City, Peak Galleria, SOGO, Stanley Plaza, Times Square, Windsor House, and more—to receive a random spending rewards of up to HK$500 or RMB500 to be used at any merchant displaying the AlipayHK, Alipay or Alipay+ payment acceptance mark.

In addition, more than 150 exciting merchant offers will be available across participating malls. Highlights include:

  • AIRSIDE – Admission Ticket to the “The Cha Chaan Teng Codex — Tales of Invisible Designs” exhibition;
  • Central Market – Redeem a premium butterfly pastry gift box for HK$58 upon spending HK$200 or above at Imperial Patisserie;
  • Festival Walk – Enjoy a buy-one-get-one-free ice rink offer at Glacier and complimentary 2D movie tickets at Festival Grand Cinema;
  • MegaBox – Enjoy an extra 30% off at the i.t Outlet;
  • Mira Place – Enjoy HK$100 off upon spending HK$400 at Mira Dining;
  • Nina Mall – Enjoy bonus gaming tokens, with HK$200 purchase receiving an additional HK$140 at Jumping Gym;
  • The Peak – Enjoy 15% off all regular-priced menu items at Bubba Gump;
  • T Town / Kai Tin Shopping Centre / Temple Mall / Lok Fu Plaza – Enjoy HK$100 off upon spending HK$500 at SKECHERS

All of which are open to both local residents and visitors. Stay tuned for more details.

What’s more, visitors can also enjoy a citywide collection of shopping and dining offers delivered in partnership with the Quality Tourism Services Association (QTSA) and the Hong Kong Retail Management Association (HKRMA), with buy-one-get-one free offers and some hot picks from HK$1 or HK$10 at various merchants. Rewards are on a first-come, first-served basis. Some of the rewards are limited to registered users on Discover Hong Kong one-stop travel information platform only. Stay tuned for more details.

Highlighted rewards include:

  • Buy 1 Get 1 Free Black Pearl Tasting Menu at Chinesology (original price HK$3,054)
  • Buy 1 Get 1 Chef’s signature Tasting Set at restaurants under Lubuds group, including Sushi Zushi & Toriten (original price HK$588 for one)
  • HK$1 for a selected flavor of Abalone Bites (12 pcs) at On Kee (original price HK$99)
  • HK$1 for a Winter Melon Pastry (Wife Cake) at Kee Wah Bakery (original price HK$12)
  • HK$10 for BBQ Pork with Egg and Rice at Men Wah Bing Teng (original price HK$72)
  • HK$10 for Big Mac® at McDonald’s (original price from HK$25.5)

Dive into a Packed Programme of Events Throughout the City
Alongside the unmissable “Summer Deals”, visitors can look forward to a packed programme of exciting events, dragon boat thrills and summer festivities, experiencing the vibrant charisma of the Events Capital of Asia.

Sun Life Hong Kong International Dragon Boat Festival: Experience a Uniquely Hong Kong Celebration of Dragon Boat Heritage, Festive Treats and Fun
19 June–1 July 2026 | Tsim Sha Tsui promenade

Sun Life Hong Kong International Dragon Boat Festival

Sun Life Hong Kong International Dragon Boat Festival

Kicking off the season is the “Sun Life Hong Kong International Dragon Boat Festival”, running from 19 June–1 July. At its heart is the 50th-anniversary edition of the “Sun Life Hong Kong International Dragon Boat Races”, organised by the Hong Kong Tourism Board (HKTB), co-organised by the Hong Kong China Dragon Boat Association (HKCDBA) and proudly title-sponsored by Sun Life. It will transform the Tsim Sha Tsui waterfront into one of the city’s most thrilling annual spectacles on 27–28 June. More than 220 teams from 16 countries and regions will compete across 21 races in Victoria Harbour.

For the first time, the celebration expands into a 13-day festival extending far beyond the races. Along the Avenue of Stars, visitors can explore a Dragon Boat Food Lane, Beer Garden, and discover themed photo spots, including Sun Life HK Dragon Boat Co-Creation Zone, a 22-metre traditional wooden dragon boat, a dragon boat-themed installation in collaboration with the new film Minions & Monsters, etc. A programme of intangible cultural heritage workshops will also offer hands-on experiences such as fishing net plaiting, blown sugar making and traditional lye rice dumpling making. Tourists can partake in a uniquely Hong Kong celebration that blends sport, culture and a lively waterfront atmosphere.

Sun Life Hong Kong International Dragon Boat Races

Sun Life Hong Kong International Dragon Boat Races

Pixar Summer Fest: Step Into the Bigger World of Pixar from Day to Night
12 June–31 August 2026 | Hong Kong Disneyland Resort

Hong Kong Disneyland Resort invites guests into its first-ever “Pixar Summer Fest”, transforming the resort into a colourful world filled with beloved Pixar characters and immersive experiences. The centrepiece is the all-new “Pixar Pals Spectacular”, an eight-minute nighttime experience combining glowing drones, shimmering fountains, projections across the Castle of Magical Dreams and Main Street, U.S.A., and giant inflatables. It’s a vibrant celebration of Pixar’s most-loved stories of friendship. The new show debuts before the resort’s signature “Momentous” nighttime spectacular.

Guests can also cool off at the returning “Pixar Water Play Street Party!”, dance and cheer at the park’s largest-ever “Friendtastic!” parade, meet characters from Toy Story, Inside Out, Turning Red, Coco and more, enjoy Pixar-themed food and merchandise, and extend the experience with themed hotel stays and activities across the resort.

Pandastic Summer Birthday Celebration – Let the Fun Begin!: Join the Festivities with Hong Kong’s Favourite Giant Pandas
26 June–31 August 2026 | Ocean Park Hong Kong

This summer, Ocean Park’s beloved giant panda twins, Elder Sister Jia Jia and Little Brother De De, are turning two! Together with their August-born parents Ying Ying and Le Le, as well as the popular June stars, An An and Ke Ke, they are ready to throw a pandastic birthday party. Snap with the giant installation at the main entrance and visit our Pandastic happy moment zone in the park, all six adorable giant pandas will transform into lively Panda Friends characters, showing off their vibrant, playful sides! Come with family and friends to shower the giant pandas at Ocean Park with tons of birthday love and pan-tastic blessings!

Design Ah!: Discover the Wonder of Everyday Design at M+
27 June 2026–10 Jan 2027 | M+

Curious minds of all ages can experience design in an entirely new way at “Design Ah! Experience the Wonder of Everyday Design”, opening at M+ from 27 June. This family-friendly exhibition explores the hidden design behind everyday actions — from walking to eating and sitting — revealing how thoughtful design quietly shapes the world around us. Through hands-on games, interactive installations and immersive audiovisual environments, visitors are invited to observe familiar objects and behaviours from new perspectives, sparking curiosity, creativity and plenty of unexpected “Ah!” moments.

Bubble Planet Hong Kong: Explore an Extraordinary Multi-Sensory World of Bubbles
From 29 June 2026 | Kai Tak Cruise Terminal

Launching from 29 June, Bubble Planet will make its Hong Kong debut at Kai Tak Cruise Terminal. The globally acclaimed immersive experience transforms the simple concept of bubbles into a large-scale interactive adventure featuring digital art, optical illusions, virtual reality experiences and multi-sensory installations. Visitors can move through a series of playful environments designed to inspire wonder and imagination, making it one of the city’s newest family-friendly attractions this summer.

Hong Kong Football Festival 2026: See Football Giants Take the Field
31 July–5 August 2026 | Kai Tak Stadium

Sports fans have another major reason to visit Hong Kong this summer with the return of the Hong Kong Football Festival from 31 July–5 August. The series will bring four of Europe’s most decorated clubs to Kai Tak Stadium: Manchester City, FC Internazionale Milano, Chelsea FC and Juventus. Two blockbuster fixtures will take place at the state-of-the-art 50,000-seat venue, while Manchester City and Chelsea will also hold Open Training sessions for fans. Building on the success of last year’s festival, the event features a rare gathering of Champions League-winning clubs, reinforcing Hong Kong’s position as one of Asia’s premier destinations for international sport and live entertainment.

Start planning your Hong Kong escape and discover a vibrant lineup of seasonal experiences while making the most of every moment in the city. For the latest event listings for “Hong Kong Summer Fun” and “Summer Deals”, visit:
https://www.discoverhongkong.com/eng/events/summer-fun.html.

Media can download photos at the following link:
https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2463&categoryTypeId=2

For media enquiries, please contact:

Mr Chokie Cheng Tel: 2807 6342 Email: [email protected]

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/6f37d704-96de-4602-93e7-beeb46158745

https://www.globenewswire.com/NewsRoom/AttachmentNg/4a2d2445-4799-4370-af7e-b5291a847ea0

https://www.globenewswire.com/NewsRoom/AttachmentNg/abcd5535-0aae-47cd-8784-c357c993cd11

GlobeNewswire Distribution ID 9747603

Nyxoah’s Genio® Wins Prix Galien UK 2026 Award for Best Medical Technology

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Mont-Saint-Guibert, Belgium – June 15, 2026, 10:05 pm CET / 04:05 pm ET – Nyxoah SA (Euronext Brussels/Nasdaq: NYXH) (“Nyxoah” or the “Company”), a medical technology company focused on developing innovative solutions for Obstructive Sleep Apnea (OSA), today announced that Genio®, its hypoglossal nerve stimulation therapy for OSA, was awarded the Prix Galien UK 2026 Award for Best Medical Technology at a ceremony held in London.

The Prix Galien Award is widely regarded as one of the highest honors in healthcare innovation, recognizing technologies that deliver meaningful advances in patient care and outcomes. The award recognizes Genio’s contribution to the treatment of Obstructive Sleep Apnea, a chronic condition affecting millions of people and associated with increased risks of cardiovascular disease, metabolic disorders, impaired quality of life and excessive daytime sleepiness.

“What makes this recognition particularly special is that it reflects the efforts of so many people behind the scenes. From the engineers who developed the technology, to our UK team and staff supporting patients, to the physicians implanting the therapy and the patients who placed their trust in us, this achievement belongs to all of them,” said Olivier Taelman, Chief Executive Officer.

Nyxoah also wishes to acknowledge the clinicians, healthcare professionals and patients who have supported the development, evaluation and adoption of Genio around the world. In the United Kingdom, the award reflects the commitment of a growing team working alongside NHS and private healthcare partners to expand access to innovative treatment options for patients living with Obstructive Sleep Apnea.

The award comes during a period of significant momentum for Nyxoah. Following FDA approval and the commercial launch of Genio in the United States, the Company recently secured new financing to accelerate its U.S. expansion, while adoption of Genio continues to grow across Europe and other international markets.

About Nyxoah

Nyxoah is a medical technology company focused on the development and commercialization of innovative solutions to treat OSA. Nyxoah’s lead solution is the Genio system, a patient-centered, leadless and battery-free hypoglossal neurostimulation therapy for OSA, the world’s most common sleep disordered breathing condition that is associated with increased mortality risk and cardiovascular comorbidities. Nyxoah is driven by the vision that OSA patients should enjoy restful nights and feel enabled to live their life to its fullest.

Following the successful completion of the BLAST OSA study, the Genio system received its European CE Mark in 2019. Nyxoah completed two successful IPOs: on Euronext Brussels in September 2020 and NASDAQ in July 2021. Following the positive outcomes of the BETTER SLEEP study, Nyxoah received CE mark approval for the expansion of its therapeutic indications to Complete Concentric Collapse (CCC) patients, currently contraindicated in competitors’ therapy. Additionally, the Company announced positive outcomes from the DREAM IDE pivotal study and receipt of approval from the FDA for a subset of adult patients with moderate to severe OSA with an AHI of greater than or equal to 15 and less than or equal to 65.

For more information, please visit http://www.nyxoah.com.

Caution – CE marked since 2019. FDA approved in August 2025 as prescription-only device.

Forward-looking statements

Certain statements, beliefs and opinions in this press release are forward-looking, which reflect the Company’s or, as appropriate, the Company directors’ or management’s current expectations regarding the completed offering and the intended use of proceeds therefrom; the Company’s capital position; the drawdown under the European Investment Bank loan; its planned CEO transition; the Genio system; the potential advantages of the Genio system; and the Company’s commercialization strategy and growth in the U.S. market. By their nature, forward-looking statements involve a number of risks, uncertainties, assumptions and other factors that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties, assumptions and factors could adversely affect the outcome and financial effects of the plans and events described herein. These risks and uncertainties include, but are not limited to, the risks and uncertainties set forth in the “Risk Factors” section of the Company’s Annual Report on Form 20-F for the year ended December 31, 2025, filed with the Securities and Exchange Commission (“SEC”) on March 26, 2026 and subsequent reports that the Company files with the SEC. A multitude of factors including, but not limited to, changes in demand, competition and technology, can cause actual events, performance or results to differ significantly from any anticipated development. Forward-looking statements contained in this press release regarding past trends or activities are not guarantees of future performance and should not be taken as a representation that such trends or activities will continue in the future. In addition, even if actual results or developments are consistent with the forward-looking statements contained in this press release, those results or developments may not be indicative of results or developments in future periods. No representations and warranties are made as to the accuracy or fairness of such forward-looking statements. As a result, the Company expressly disclaims any obligation or undertaking to release any updates or revisions to any forward-looking statements in this press release as a result of any change in expectations or any change in events, conditions, assumptions or circumstances on which these forward-looking statements are based, except if specifically required to do so by law or regulation. Neither the Company nor its advisers or representatives nor any of its subsidiary undertakings or any such person’s officers or employees guarantees that the assumptions underlying such forward-looking statements are free from errors nor does either accept any responsibility for the future accuracy of the forward-looking statements contained in this press release or the actual occurrence of the forecasted developments. You should not place undue reliance on forward-looking statements, which speak only as of the date of this press release.

Contacts:

Nyxoah

John Landry, CFO

[email protected]

Rémi Renard, Head of Investor Relations & Corporate Communication

[email protected]

Attachment

GlobeNewswire Distribution ID 1001187883

iHerb CEO named EY US Entrepreneur Of The Year® 2026 Pacific Southwest Award Winner

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Emun Zabihi, CEO of iHerb

iHerb CEO Emun Zabihi was awarded as a 2026 EY Entrepreneur of the Year winner for the Pacific Southwest on 13 June 2026.

IRVINE, Calif., June 15, 2026 (GLOBE NEWSWIRE) — iHerb CEO Emun Zabihi was named an EY US Entrepreneur Of The Year® 2026 Pacific Southwest Award winner. Zabihi was selected among nearly 1,000 program participants that included 592 finalists across 17 regions competing for the title.

Since becoming CEO in 2021, Zabihi has led iHerb through a period of significant international expansion and innovation. Today, iHerb serves millions of customers worldwide through a sophisticated global eCommerce and fulfillment network built on product authenticity, transparency and customer trust. Under Zabihi’s leadership, the company has strengthened its position as a global wellness eCommerce platform dedicated to helping consumers access high-quality health and wellness products wherever they live.

“This recognition is a testament to the remarkable team members who bring our mission to life every day,” said Zabihi. “As consumer demand for health and wellness continues to grow globally, we remain focused on innovation, customer trust and delivering exceptional experiences that help people live healthy lives.”

Now in its 41st year, the Entrepreneur Of The Year program honors business leaders for their ingenuity, courage and entrepreneurial spirit. It celebrates original founders who bootstrapped their business from inception or raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.

Regional winners were chosen by an independent panel of past winners, top CEOs and business leaders. Judges assessed candidates on long-term value creation, entrepreneurial spirit, purpose-driven commitment, and significant growth and impact.

As a Pacific Southwest award winner, Zabihi will now be considered by the national judges for the Entrepreneur Of The Year 2026 National Awards, which will be presented in November at the annual Strategic Growth Forum®, where high-growth CEOs, Fortune 1000 executives and investors converge to shape the future of business.

About Entrepreneur Of The Year
Founded in 1986, Entrepreneur Of The Year® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 60 countries and territories globally.

About iHerb, LLC
iHerb is one of the world’s largest eCommerce retailers specializing in health and wellness, delivering products from approximately 2,000 brands to over 15 million active customers across 180 countries. Supported by a global workforce of nearly 2,000 team members, iHerb combines global scale with a deeply localized experience, offering service in 36 languages, over 80 currencies, and more than 40 local payment methods. iHerb’s sophisticated global supply chain network spans nine climate-controlled fulfillment centers located in the U.S., Asia and the Middle East, providing customers a seamless and reliable shopping experience. Founded in 1996 and based in Irvine, California, iHerb is on a mission to make health and wellness accessible to all. For more information, please visit corporate.iherb.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/68f38e01-d020-42d8-8a40-76c68932ad8c

For media inquiries, please contact:
[email protected]

GlobeNewswire Distribution ID 9746524

iHerb CEO named EY US Entrepreneur Of The Year® 2026 Pacific Southwest Award Winner

by
Emun Zabihi, CEO of iHerb

iHerb CEO Emun Zabihi was awarded as a 2026 EY Entrepreneur of the Year winner for the Pacific Southwest on 13 June 2026.

IRVINE, Calif., June 15, 2026 (GLOBE NEWSWIRE) — iHerb CEO Emun Zabihi was named an EY US Entrepreneur Of The Year® 2026 Pacific Southwest Award winner. Zabihi was selected among nearly 1,000 program participants that included 592 finalists across 17 regions competing for the title.

Since becoming CEO in 2021, Zabihi has led iHerb through a period of significant international expansion and innovation. Today, iHerb serves millions of customers worldwide through a sophisticated global eCommerce and fulfillment network built on product authenticity, transparency and customer trust. Under Zabihi’s leadership, the company has strengthened its position as a global wellness eCommerce platform dedicated to helping consumers access high-quality health and wellness products wherever they live.

“This recognition is a testament to the remarkable team members who bring our mission to life every day,” said Zabihi. “As consumer demand for health and wellness continues to grow globally, we remain focused on innovation, customer trust and delivering exceptional experiences that help people live healthy lives.”

Now in its 41st year, the Entrepreneur Of The Year program honors business leaders for their ingenuity, courage and entrepreneurial spirit. It celebrates original founders who bootstrapped their business from inception or raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.

Regional winners were chosen by an independent panel of past winners, top CEOs and business leaders. Judges assessed candidates on long-term value creation, entrepreneurial spirit, purpose-driven commitment, and significant growth and impact.

As a Pacific Southwest award winner, Zabihi will now be considered by the national judges for the Entrepreneur Of The Year 2026 National Awards, which will be presented in November at the annual Strategic Growth Forum®, where high-growth CEOs, Fortune 1000 executives and investors converge to shape the future of business.

About Entrepreneur Of The Year
Founded in 1986, Entrepreneur Of The Year® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 60 countries and territories globally.

About iHerb, LLC
iHerb is one of the world’s largest eCommerce retailers specializing in health and wellness, delivering products from approximately 2,000 brands to over 15 million active customers across 180 countries. Supported by a global workforce of nearly 2,000 team members, iHerb combines global scale with a deeply localized experience, offering service in 36 languages, over 80 currencies, and more than 40 local payment methods. iHerb’s sophisticated global supply chain network spans nine climate-controlled fulfillment centers located in the U.S., Asia and the Middle East, providing customers a seamless and reliable shopping experience. Founded in 1996 and based in Irvine, California, iHerb is on a mission to make health and wellness accessible to all. For more information, please visit corporate.iherb.com.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/68f38e01-d020-42d8-8a40-76c68932ad8c

For media inquiries, please contact:
[email protected]

GlobeNewswire Distribution ID 9746524

Sentauto posted a news article on “From 1997 to a New Era: How FREELANDER Reinterprets Its Land Rover DNA into Modern Design”

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BEIJING, June 15, 2026 (GLOBE NEWSWIRE) — Sentauto Automotive Communication Company posted a news article on “From 1997 to a New Era: How FREELANDER Reinterprets Its Land Rover DNA into Modern Design”. This can be accessed in full here: https://www.sentauto.com/news/907.html.

This article examines how FREELANDER reinterprets its legendary Land Rover design DNA for the new energy era, building on the 1997 original that pioneered the lifestyle SUV segment. It outlines the brand’s modern design language featuring the Castle-style Body architecture and signature heritage elements, and explains how FREELANDER blends British craftsmanship, intelligent technologies and all-terrain heritage to redefine premium mobility for modern explorers.

Contact:
Lilia Gao / Sentauto Automotive Communication Company
Phone: (86) 18513886849
Email: [email protected]

GlobeNewswire Distribution ID 9746902

‫سيارة «فريلاندر 8» تظهر علناً لأول مرة قبيل إطلاقها الرسمي في أبوظبي

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شنغهاي، الصين, June 13, 2026 (GLOBE NEWSWIRE) — في خطوة تشكل محطة بارزة لقطاع السيارات الكهربائية الفاخرة عالمياً، سجلت سيارة «فريلاندر 8» (FREELANDER 8) ظهورها العلني الأول خلال فعاليات “منتدى أبوظبي للاستثمار – جلسة شنغهاي الخاصة” الذي عُقد في فندق “ذا بنينسولا شنغهاي” في 11 يونيو 2026. ويأتي هذا العرض الأولي في الوقت الذي تستعد فيه العلامة التجارية الفاخرة لإطلاق هويتها رسمياً في منطقة الشرق الأوسط من العاصمة الإماراتية أبوظبي.

ويعكس اختيار هذا المنتدى الاستثماري الدولي رفيع المستوى كأول منصة عالمية لعرض السيارة، خطوة استراتيجية جديدة في مسيرة التوسع الدولي لعلامة «فريلاندر»، والتي حددت منطقة الشرق الأوسط لتكون أولى أسواقها الاستراتيجية للإطلاق.

وفي جلسة مغلقة جمعت كبار المسؤولين الحكوميين من دولة الإمارات والصين، ألقت لوسيا ماو، الرئيس التنفيذي لشركة «فريلاندر إنترناشيونال»، كلمة رئيسية سلطت الضوء فيها على المكانة الفريدة لـ «فريلاندر» كعلامة بريطانية فاخرة متخصصة في السيارات الذكية لجميع التضاريس. وأوضحت أن العلامة تأتي كشراكة مبتكرة بين «جاغوار لاند روفر» (Jaguar Land Rover) و«شيري» (Chery)، مرتكزة على الإرث العريق لهذا الاسم الأيقوني الذي طُرح لأول مرة في عام 1997. وتتولى «جاغوار لاند روفر» قيادة الجوانب التصميمية للسيارة، في حين تدعم «شيري» الرؤية المستقبلية عبر توفير أحدث تكنولوجيات الطاقة الجديدة وسلاسل التوريد العالمية الأكثر كفاءة. ويمثل هذا التعاون غير المسبوق ولادة علامة تجارية تجمع بسلاسة بين التصميم البريطاني العريق، والابتكار الذكي، والقدرات الحقيقية للقيادة في مختلف التضاريس.

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من اليمين (الأول): معالي حسين بن إبراهيم الحمادي، سفير دولة الإمارات العربية المتحدة لدى جمهورية الصين الشعبية.
من اليمين (الثاني): السيدة لوسيا ماو، الرئيس التنفيذي لشركة «فريلاندر إنترناشيونال».
من اليمين (الخامس): معالي راشد البلوشي، الرئيس التنفيذي لسلطة التسجيل في سوق أبوظبي العالمي (ADGM RA).
من اليسار (الثالث): معالي بدر العلماء، المدير العام لمكتب أبوظبي للاستثمار.

شهد المنتدى نقاشات موسعة بين القيادة التنفيذية لشركة «فريلاندر إنترناشيونال» وكبار المسؤولين وأصحاب المصلحة، ركزت على استراتيجية النمو الدولي للعلامة التجارية وفرص التوسع المتاحة في الأسواق العالمية الرئيسية.
وقد ساهم هذا العرض الناجح في شنغهاي في تعزيز الطموحات العالمية لـ «فريلاندر»، مما يدعم خططها الطموحة لدخول 90 دولة وتأسيس 1100 نقطة اتصال وتوزيع حول العالم خلال السنوات الخمس المقبلة.

وفي سياق حديثها، أكدت لوسيا ماو أن اختيار الشرق الأوسط كأول سوق دولية لـ «فريلاندر» جاء بعد دراسة متأنية، نظراً للشغف الكبير الذي تبديه المنطقة تجاه السيارات الرياضية متعددة الاستخدامات (SUVs) الفاخرة، فضلاً عن النمو الاقتصادي القوي والموقع الجغرافي الاستراتيجي للمنطقة. كما أكدت أن «فريلاندر» تكثف استعداداتها حالياً لحدث الإطلاق الرسمي للعلامة التجارية في أبوظبي، والذي سيمثل محطة مفصلية في استراتيجية التوسع الدولي للشركة، وبوابتها الرئيسية لأسواق دول مجلس التعاون الخليجي ككل.

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وقد استقطبت «فريلاندر 8» اهتماماً واسعاً من المشاركين في المنتدى، حيث أبدى العديد من قادة الأعمال والمستثمرين إعجابهم بهذا المنتج الجديد الذي يدمج بين الفخامة، والحلول التكنولوجية المتقدمة، وقدرات الطرق الوعرة في مركبة واحدة.
بهذا الظهور الناجح في “منتدى أبوظبي للاستثمار – جلسة شنغهاي الخاصة”، تضع «فريلاندر» نفسها في موقع مثالي للاستفادة من الطلب المتنامي على سيارات الطاقة الجديدة الذكية والفاخرة في منطقة الشرق الأوسط وخارجها، مستهلةً مهمتها لإعادة صياغة الإرث البريطاني عبر الابتكار الذكي.

FREELANDER International
Vincent CHEN
Email: [email protected]
Website: https://www.cheryinternational.com

الصور المصاحبة لهذا الإعلان متاحة على:
https://www.globenewswire.com/NewsRoom/AttachmentNg/98de1546-a27d-4786-a2de-1d052b07c5dc
https://www.globenewswire.com/NewsRoom/AttachmentNg/487af471-9ff1-4b0f-becd-279c02c30f82

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