Istanbul:Minister of Tourism and Antiquities Emad Hijazeen met with the General Manager of the Türkiye Tourism Promotion and Development Agency, Sinan Seha Türkseven, to discuss potential strategic partnerships aimed at enhancing tourist inflows to Jordan and opening new marketing channels.
According to Jordan News Agency, the meeting in Istanbul was held amidst a series of tourism-related events, as part of a broader official initiative to expand Jordan's international tourism footprint.
The discussions focused on attracting Turkish travelers, developing joint tour packages, and leveraging Istanbul's strategic position as a major aviation hub to access European and Asian markets. Additional topics included collaboration on digital marketing and the exchange of expertise in destination management.
Hijazeen emphasized the need for a shift from traditional promotional strategies towards impactful partnerships that can increase visitor numbers, hotel occupancy, and tourism spending. He highlighted the importance of aligning efforts across government, diplomatic, and private sectors to enhance Jordan's global competitiveness and establish it as a diverse and sustainable tourism destination.
Attendees of the meeting included Jordan's Ambassador to Türkiye, Hazem Tamimi, and representatives from the Jordan Hotel Association and the Jordan Inbound Tour Operators Association.