Amman: The Jordan Chamber of Commerce (JCC) and a Kenyan economic delegation on Wednesday discussed ways to strengthen economic and trade ties, expand business-to-business contacts, and explore new trade and investment partnerships. The meeting brought together Kenyan business leaders and representatives from various sectors, including food, services, consulting, health, pharmaceutical, medical supplies, construction, and building materials, alongside the Jordanian Economic Counselor at the Jordanian Embassy in Nairobi, Maram Makhamreh.
According to Jordan News Agency, Jordanian business owners and representatives from companies operating in the targeted sectors attended the discussions at the JCC's headquarters to explore direct cooperation with their Kenyan counterparts. Jamal Amro, the JCC's representative of the Foodstuff Sector, called for capitalizing on available opportunities to boost bilateral trade and establish direct partnerships between Jordanian and Kenyan companies, particularly in food industries. He emphasized Jordan's food sector capabilities and the importance of expanding Jordanian products' presence in the Kenyan market.
Ibrahim Nawaiseh, the chamber's representative for construction and building materials, highlighted the importance of direct meetings between private-sector representatives in identifying opportunities for joint businesses and projects. He noted the broad scope for cooperation in construction, building materials, engineering services, and contracting, emphasizing Jordanian companies' expertise in these fields.
Makhamreh underscored the importance of strengthening Jordan's economic presence in Kenya and intensifying business contacts between the two countries. She stated that the embassy can facilitate communication between Jordanian and Kenyan companies and follow up on trade and investment opportunities of mutual interest.
Members of the Kenyan delegation expressed interest in developing business ties with Jordan's private sector and benefiting from Jordanian expertise and products. They presented their areas of activity, including trade facilitation, exhibitions, conferences, trade missions, agriculture, and exports of various goods. Jordanian business representatives expressed interest in the Kenyan market and cooperation with Kenyan companies, stressing the importance of understanding market needs and trade procedures.
The talks also discussed mechanisms to increase business contacts, encourage trade delegations and missions, promote participation in specialized exhibitions, and connect Jordanian and Kenyan companies according to their sectoral interests.