Amman: Secretary General of the Ministry of Industry, Trade and Supply, Dana Zoubi, announced that Jordan has achieved significant progress in the first phase of the National E-Commerce Strategy (2023-2025). She emphasized advancements in legislative frameworks, institutional capacity-building, logistics infrastructure, and streamlined procedures for low-value parcel shipments.
According to Jordan News Agency, during the launch of the "Digital Trade in the Southern Mediterranean Region" project, Zoubi highlighted that this initiative is a strategic step toward creating an integrated digital trade ecosystem. This initiative aims to support sustainable economic growth and align with the rapid global economic transformations. She emphasized that the project reflects a shared regional vision to advance economic integration through digital transformation, demonstrating a collective commitment to enhancing national economies' readiness to integrate into the global digital trade system. The project is supported by the European Union and the German government and is implemented by the German Agency for International Cooperation (GIZ).
Zoubi explained that the initiative builds on national efforts to promote digital commerce and will be implemented in Jordan, Egypt, Morocco, and Tunisia, with knowledge exchange involving Libya, Lebanon, Palestine, and Algeria. The project is structured around five key pillars: strategy development, digital tools enhancement, e-commerce facilitation, private sector empowerment, and knowledge-sharing.
She also highlighted ongoing efforts to support small and medium-sized enterprises in integrating into the digital economy through the development of e-commerce platforms and specialized training programs. Several companies and entrepreneurs have benefited from these initiatives, including the "EcomConnect" program, alongside complementary efforts such as the "Click-Business" initiative.
Zoubi added that the ministry has partnered with national institutions to implement initiatives such as "TechForward," in cooperation with 12 universities. This partnership aims to align graduation projects with private sector needs in digital platforms and artificial intelligence, in addition to delivering specialized programs in financial technology.