Amman: The Ministry of Industry, Trade and Supply has successfully concluded its consultative sessions for drafting the second phase of the National Export Strategy, spanning the years 2026-2029.
According to Jordan News Agency, the ministry engaged in an expanded consultative dialogue with representatives of the industrial sector at the Jordan Chamber of Industry. Participants included representatives from the industrial sectors in the chambers of Amman, Zarqa, and Irbid. This dialogue aimed to review the axes of the upcoming strategy phase while reflecting on the results of the first phase (2023-2025), focusing on enhancing achievements and addressing existing challenges.
During the meetings, Dana Zoubi, the Ministry's Secretary-General, emphasized the significance of the upcoming phase as a pivotal milestone for the national economy. Zoubi highlighted the achievements of the first phase, noting that they were not only numerical but also demonstrative of Jordan's capabilities. The completion rate for planned activities in the first phase exceeded 85%, supported by programs such as the Export Acceleration Grants Program, which allocated JD5 million to aid 152 small and medium-sized enterprises (SMEs). These initiatives enabled businesses to conduct specialized market studies and implement practical export plans, allowing many to enter new markets.
Furthermore, approximately JD6 million was provided through the Export Promotion Program, benefiting 137 companies. Zoubi stated that these programs helped increase exports by more than 40% of the combined total of the benefitting companies, contributing to a 9% rise in Jordanian exports last year compared to the previous year.
The second phase of the strategy is designed to enhance the global competitiveness of Jordanian products by diversifying markets and products. This includes expanding into promising markets in Africa, the European Union, the Eurasian Economic Union, and North America. The goals also include shifting towards higher value-added exports and reducing reliance on traditional industries. Additionally, the strategy aims to strengthen service exports, particularly in information technology, engineering, consulting, and creative industries, while supporting digital export models and aligning with digital and green economy standards.
The strategy's core value for 2026-2029 seeks to increase export volume and redirect exports towards carefully selected markets, using a scientific methodology to rate markets into two levels: enhancing market share in traditional countries and accessing new nations. Zoubi noted that the success of the strategy depends on effective partnerships between the public and private sectors, with a commitment to a quarterly monitoring and evaluation mechanism to address obstacles proactively and achieve set objectives.