{"id":60990,"date":"2022-02-28T18:24:55","date_gmt":"2022-02-28T18:24:55","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=87535"},"modified":"2022-02-28T18:24:55","modified_gmt":"2022-02-28T18:24:55","slug":"fire-fit-to-light-up-oman-fitness-scene-2","status":"publish","type":"post","link":"https:\/\/jordannewsgazette.com\/fire-fit-to-light-up-oman-fitness-scene-2\/","title":{"rendered":"FIRE Fit To Light Up Oman Fitness Scene"},"content":{"rendered":"

Horizon Fitness announces opening of exciting new boutique fitness concept in Oman<\/strong><\/p>\n

\u00a0<\/strong>MUSCAT,OMAN-\u00a0Media OutReach<\/strong><\/a>\u00a0– 28 February 2022 – Horizon LLC (Horizon) today announced the addition of FIRE Fit to its portfolio of brands, bringing a new and exciting boutique fitness experience to Oman which is sure to set the local fitness scene alight. Scheduled to open in the second half of 2022, the five-studio boutique gym will offer a number ofsignature programmesacross several modalities including boxing, cycling, HIITand a specialist personal training studio.<\/p>\n

FIRE Fit makes it debut in Muscat as a result of a master licensing agreement between Evolution Wellness Group<\/a> (Evolution Wellness), Asia\u2019s leading fitness and wellness group, and Horizon Fitness, the largest fitness operator in Oman. The agreement gives Horizon Fitness exclusive rights to open FIRE Fit boutique gyms throughout Oman, beginning with the initial development of a flagship five-studio location.\"FIRE<\/a><\/p>\n

AzzanAlbarram, Chief Executive Officer, Horizon<\/strong> said: \u201cWe are delighted to partner with Evolution Wellness Group in this venture and grow our portfolio of fitness brands. The Omani fitness landscape has experienced substantial growth especially in the last decade, owing to growing awareness and consciousness about the need to lead an active lifestyle not just for good health but for overall quality of life, and we feel that there is a lot of opportunity to add vibrancy to the local fitness scene. Having been on the lookout for the right addition to our portfolio for some time, the FIRE Fit brand was the only option that ticked every box for us, because it allows us to deliver a range of specialist classes in dedicated studios, all at the one location, meaning we have maximum market appeal. Along with the personal training option, we feel these unique selling points are the perfect complement to Horizon\u2019s portfolio.\u201d<\/p>\n

“Evolution Wellness is excited to announce the award of a master license with the leading fitness brand in Oman and a significant player in the regions fitness industry”, said Nad Myan, Director of Growth & Innovation, Evolution Wellness<\/strong>. “We are committed to working closely with the Horizon team to ensure that the FIRE FIT brand is brought to life as a true reflection of such an exciting brand with our unique signature programs and incredible fan engagement. The unique FIRE FIT proposition and extensive support structure allows us to successfully scale around the world at rapid pace”, continued Nad.\"LOGO\"<\/a><\/p>\n

FIRE Fit Oman will introduce fitness fans to a number of proprietary Signature programmes, namely:<\/p>\n