{"id":102200,"date":"2024-01-31T05:26:30","date_gmt":"2024-01-31T05:26:30","guid":{"rendered":"https:\/\/pr.asianetpakistan.com\/?p=119244"},"modified":"2024-01-31T05:26:30","modified_gmt":"2024-01-31T05:26:30","slug":"digital-2024-global-social-media-users-pass-5-billion-milestone-2","status":"publish","type":"post","link":"https:\/\/jordannewsgazette.com\/digital-2024-global-social-media-users-pass-5-billion-milestone-2\/","title":{"rendered":"Digital 2024: Global social media users pass 5 billion milestone"},"content":{"rendered":"<div>\n<h4 align=\"center\">New report finds that the world averaged 8.4 new social media users per second over the past year<\/h4>\n<p align=\"left\">SAN FRANCISCO, Jan. 30, 2024 (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DIK7QgKgWgyrINnyCU_IswQsk0iMKcWXY5mE46TCiE0dd-U5qOJkQZeKbvLxE4hq6LfaaiENLJUIjUpSGMW_UfnoXCQptXL2N35YOq7z60WH6bkYB8__U9Qbo0n_IKDzu9rv2xBkGGWfgvIeApjeV2iDrGmHPtJsJTks0ZwZs9sNS7KfP0C98BRqBtOm4eODDSRj60YtnQ9thxXU4nnlGF7B_AgpKtts5YWTgSwMJ9L8%3D&amp;source=gmail-html&amp;ust=1706765121807000&amp;usg=AOvVaw2N07PdN7gLyviM1ESfHULY\"  rel=\"nofollow noopener noreferrer\"><u>Meltwater<\/u><\/a>, a global leader in media, social and consumer intelligence, and <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DSIMipI4MPg-uq-6zV0M0ZcgjUmdtMG986mJB5mGJ7DGFFe-8vPAQOj8Lh9ZPJOrnS0yJl4HyholRd3NuRdDGeQ%3D%3D&amp;source=gmail-html&amp;ust=1706765121807000&amp;usg=AOvVaw03wFlulromPvOSzO8K8w5-\"  rel=\"nofollow noopener noreferrer\"><u>We Are Social<\/u><\/a>, the socially-led creative agency, have released <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3Dm-1rws2-RVsu703AF38ZzBAcB2frnV5Ad2VIFGroBR7Q9PqLiW0OFnNq5YNAkbjinBrc3YAZBoKpPgKzKoyBrBvSeVM9gH9Q51d1O3AylepbRLWI2AcM0z2zqLLoh9sf2R4RJX-b80GonV3spBtblzqGc0c2OfnAjmlwuQOD918YJIP2NAVL_MogqBfFvzPzOSmKph52ia-iiXUZFn-t9nxb1Kuwh3634YBHxlf07Gqae370uF99oBajcoiVMC2FFarwzOQu9-ulpQyIaMjIaC8Gnxg8MTxGrS3EHb1wGwI%3D&amp;source=gmail-html&amp;ust=1706765121807000&amp;usg=AOvVaw06ESjM3mGK85ETVxIGGloJ\"  rel=\"nofollow noopener noreferrer\"><u>Digital 2024<\/u><\/a>, their latest annual report on social media and digital trends worldwide.<\/p>\n<p>In a year full of digital milestones, <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3Dm-1rws2-RVsu703AF38ZzPQTnYm25FI8ejAJTtD2D65D3zEfRSVHqB8Werp56jPS-HC6tEgdPxzVwtNjT85rjIvCh7W38w6rP-Xa57wuzFwTJdV221W9-Of3-97hb0BSPKvXlTDrW183GF4J0jJLkiJYn_TRheanX2L2V8gR98B2ybnwxqKm7HMyyH_bU8niHZlkZd1cjNI337gWXh53WI31ApQ023Zy9LrWjnhOdhg3Hb3a_mGKVumxpXLmIpMqw3WRjODN7SHj_tzO68nW6BWEVXy-aQHGoOzSUgt4flI%3D&amp;source=gmail-html&amp;ust=1706765121808000&amp;usg=AOvVaw2kJ3MeHR_7xaG_Os0kvuGS\"  rel=\"nofollow noopener noreferrer\"><u>Digital 2024<\/u><\/a> shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of the world\u2019s population. The global total increased by 266 million over the past year &#8211; an annual growth of 5.6 percent.<\/p>\n<p>The typical social media user now spends 2 hours and 23 minutes per day on their social platforms of choice, and uses 6.7 platforms each month. TikTok has the highest average time per Android user of any social platform globally, clocking in at an impressive 34 hours per month &#8211; equating to more than an hour per day using the platform. In second place is YouTube, with the average user spending just over 28 hours per month on its Android app.<\/p>\n<p>In terms of the world\u2019s \u2018favorite\u2019 social platform, Instagram has taken the crown from last year\u2019s winner, WhatsApp. <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3Dm-1rws2-RVsu703AF38ZzCnwhGfSzgHtwWFINg5sqaowq7hktHOcmmAI6Mpyu3LQh8NLthej7bb7QXwJFALsellL5tK0xiEvZC-Xupo_G9K738DYtxedOQ4Y_xNMGwfTkimdPMl98WNseELxw_WTOlC6-ntjWiGOP3vUy1Qq6OE5jd6l4Y9ycz1XEBgntwLjF-zWY_MrDqvTNxaMH64G-iqp5_-bc8qZGhndJS_haYGpMzaPpxXi03aq0pjFUf9Xre6ePmi6mF-y6VYRUN3p94VDsGprkUTKVUoosCowX9g%3D&amp;source=gmail-html&amp;ust=1706765121808000&amp;usg=AOvVaw1fAZVSpQPqfj1Zb_bP_lfL\"  rel=\"nofollow noopener noreferrer\"><u>Digital 2024<\/u><\/a> shows that 16.5 percent of internet users between the ages of 16 and 64 consider Instagram their most loved platform, pushing WhatsApp into second place with 16.1 percent.<\/p>\n<p><a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3Dm-1rws2-RVsu703AF38ZzBkWvO_3c1vzlf4mRNQPoflmHr6mzuKeFGKu_J8J5cOij-2DtdIXngFkDXfU-CBVaiIsUSySluLtLBlk5jOtQa5s2gHoaysHB5fzxtDnEym90yqDnymjMe_KkaVAFWf9uMOcRENuasEvOy7n7ihGIGG-olUTQQWbwDj_zdviV82SWSuNt_syEwCR-yBvSc0YrffUSHnLY41M1R51OxCmEMECrsTtlVDNd9AJEI4333TjmE1dPHN5CIVJUsox5o_LZrolzcDGPKYm_HX3qhc9Z0A%3D&amp;source=gmail-html&amp;ust=1706765121808000&amp;usg=AOvVaw3tvIN56-6cLsWroNwFgcaV\"  rel=\"nofollow noopener noreferrer\"><u>Digital 2024<\/u><\/a> is a 550+ page report that covers data points from across the entire online ecosystem, from social media to smart devices, gaming to social commerce.<\/p>\n<p>Other key highlights from the report include:<\/p>\n<ul type=\"disc\">\n<li>The typical internet user now spends 6 hours and 40 minutes online each day &#8211; up by 3 minutes per day, or 1 percent, year-on-year.<\/li>\n<li>Facebook &#8211; which celebrates its 20th birthday on 4th February &#8211; grew its global ad reach by more than 200 million over the past 12 months, delivering year-on-year growth of 10.5 percent.<\/li>\n<li>LinkedIn, Snapchat, WeChat, and Pinterest all reported strong user growth year-on-year.<\/li>\n<li>Digital ad spend grew by 10 percent year-on-year, with almost $720 billion spent on digital ads in 2023. Social ad spend increased by 9.3 percent to USD $207 billion, and investment in influencer activities increased by 17 percent.<\/li>\n<li>The typical internet user now spends 17 minutes per day less watching TV content than they did this time last year &#8211; a decline of 8.2 percent year-on-year.<\/li>\n<li>In a rich analysis of TikTok hashtags, Digital 2024 reports that TikToks tagged with #fyp (for your page) have amassed a total of 55\u00bd trillion views &#8211; making it the platform\u2019s top hashtag.<\/li>\n<\/ul>\n<p>Alexandra Saab Bjertn\u00e6s, Chief Strategy Officer at Meltwater, said: \u201cAs social media enters its next chapter with five billion-plus users, understanding usage patterns, engagement, and emerging trends is crucial to helping brands find their unique voice amidst all the online chatter. The rise of TikTok, coupled with Instagram\u2019s \u2018favorite\u2019 status and the growth of professional networking platforms like LinkedIn, paints a picture of evolving preferences. With so many platform choices, brands need to really understand where their target audience is going for information\u2014and shape compelling narratives that engage them with unparalleled precision and authenticity.\u201d<\/p>\n<p>Nathan McDonald, co-founder and group chief executive at We Are Social, commented: \u201cSocial media continues to be a vital part of the way we connect with one another, from building communities to researching purchases and everything in between. TikTok\u2019s continued popularity has changed the way that people behave online &#8211; social is not somewhere where a broadcast approach works for brands, and the importance of thinking social first has never been more important. It\u2019s encouraging to see strong growth across multiple social platforms, each offering something different, whether that\u2019s Pinterest for social commerce or Facebook for connecting with communities. For marketers, understanding platform nuances &#8211; and how to use social media to connect in culturally relevant ways &#8211; will be more crucial than ever.\u201d<\/p>\n<p><em>*social media user identities may not represent unique individuals<\/em><\/p>\n<p><strong>To view and download the report go to:<\/strong> <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DtGZwUVbiqXux_jy1pJ5m60zlwJp0nsxKZ_rhZwrWeDYN1TZjX9eq853yNTMS1nPEe4hapy_xfXbFh3YzWw1bMy7PXp9xoj3ORfml85BPx_KBzRINz-F6CEK9RpSL6EQfhKhB292cRHKVcvyKppCOm6rQ7PYKQ8g7MCmigwmJZO4%3D&amp;source=gmail-html&amp;ust=1706765121808000&amp;usg=AOvVaw1v-qDNUGrHoTA36bDEXXgf\"  rel=\"nofollow noopener noreferrer\"><strong><u>https:\/\/www.meltwater.com\/en\/<wbr \/>global-digital-trends<\/u><\/strong><\/a><\/p>\n<p><strong>For more information, please contact: <\/strong><br \/>\nKelly Costello<br \/>\n<a href=\"mailto:pr@meltwater.com\"  rel=\"noopener noreferrer\">pr@meltwater.com<\/a><\/p>\n<p><strong>About Meltwater <\/strong><br \/>\nMeltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3DjYvpg9UtQphJlMXNVOzbi0c2wvOClIAZSB6diBDJ3VlmMy6l3WXS5oOpy0-zXO7Liv8MOhU6tgtsKA4BO0VTHd2AoHAhqxHUcBplNGwllRU%3D&amp;source=gmail-html&amp;ust=1706765121808000&amp;usg=AOvVaw2wwejYHITXA4djEQH-01IW\"  rel=\"nofollow noopener noreferrer\">meltwater.com<\/a>.<\/p>\n<p><strong>About We Are Social<\/strong><\/p>\n<p>We are a global socially-led creative agency, with unrivalled social media expertise. With over 1,300 people in 19 offices around the world, we deliver a global perspective to our clients in a time when social media is shaping culture.<\/p>\n<p>We make ideas worth talking about. We understand social behaviours within online communities, cultures and subcultures, spanning the social and gaming landscape. We work with the world\u2019s biggest brands, including Adidas, Samsung, Netflix and Google, to reach the right people in a strategic, relevant and effective way.<\/p>\n<p>We Are Social is part of Plus Company.<\/p>\n<p>To learn more, visit <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.globenewswire.com\/Tracker?data%3D2gEqVMXP1x_X9gGXN0ifMfR0Bz4XUPUUiUlnNHWdFKEoaSPXOUmsKhT7BDfdjSMMuc6o1SSfsgKSqnn0SfSZbiQzUn_5W0DvSUl9KEdLOhU%3D&amp;source=gmail-html&amp;ust=1706765121808000&amp;usg=AOvVaw3BXBBFMB7tvVkxmzxg8mcI\"  rel=\"nofollow noopener noreferrer\"><u>www.wearesocial.com<\/u><\/a><img decoding=\"async\" src=\"https:\/\/ci4.googleusercontent.com\/proxy\/lTTFPLBEVLlv2fgzdiP4b8jbi0WzQ39NaYrUObyOU5OFmpuuQXTDFrc8XyCe0zXmaWPbB3YDQBgcs78e3Q9BsHzLIxKkOtmDFoBwW1JPSV_D5OfukRq3g9DqWIN8a543OpFwdqvJhIrTCZx27zwNxyAYmYC7OzjeuYmk_5ekPEwPWt1SPyfBqL4=s0-d-e1-ft#https:\/\/ml.globenewswire.com\/media\/NDk5NDQwZTUtZWM0Yy00YjJlLWE5NjItYWM5NDZlMTcyOTgwLTUwMDAyNTU1Nw==\/tiny\/Meltwater.png\" \/><\/p>\n<p align=\"center\">GlobeNewswire Distribution ID 9029074<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>New report finds that the world averaged 8.4 new social media users per second over the past year SAN FRANCISCO, Jan. 30, 2024 (GLOBE NEWSWIRE) \u2014 Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media [\u2026]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,37,52,415,49],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital 2024: Global social media users pass 5 billion milestone - Jordan News Gazette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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