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InsideHook
InsideHook
By Lindsay Rogers Last month, United announced its largest Transatlantic expansion in the airline’s history. The plan will include 10 new flights and five new destinations — Jordan, Norway, Portugal, Palma de Mallorca and Tenerife, none of which are currently served by any other North American carriers — debuting in spring of 2022. At first glance, it is what would appear to be a strategy to sell more seats. Per a new report from Inc., though, the announcement is potentially indicative of a much more exciting message altogether. “Below the surface of what appears to be about attracting more pa…