Royal Jordanian marks 54th anniversary
Amman-December 15 marks Royal Jordanian’s 54th anniversary, since then the company launched its operations as the national carrier of Jordan, and has always been an ambassador of goodwill and friendship to other cultures, and a bridge that facilitates tourism and trade with the world.
The RJ has been receiving Hashemite support since its establishment. His Majesty King Hussein’s constant backing played a key role in the progress witnessed by the airline and helped it boost its competitiveness at regional and international levels.
His Majesty King Abdullah II continues to support Royal Jordanian, given the leading national role that the flag carrier plays in connecting Jordan to the world and its strategic significance in serving the country.
On the occasion, RJ President/CEO Stefan Pichler expressed the airline’s appreciation for the care the Kingdom and the Jordanian government give RJ, and for their keenness to maintain RJ as Jordan’s carrier that can contribute to the national economy, is a major employer of workforce, and that has been lending its support to the tourist and culture sectors, and to society at large for 54 years now.
He said: “The Royal Crown is in our brand, a very strong and powerful symbol to take our company forward and achieve the turnaround. It makes us all believe in Royal Jordanian and work together as a team to make it happen.” RJ has all the ingredients needed to be successful and move to a brighter future, judging from the financial results recorded by the company in the second half of 2017, which show a successful third quarter and profitable three quarters in 2017, said Pichler.
He added the RJ will keep improving its services, facilitate travel procedures and develop employees’ skills by training them according to the best customer-service standards, in addition to relying on technology in all fields, in line with international airlines.
Pichler said the strategic objective of Royal Jordanian is to position itself as the No. 1 carrier in the Levant. This will be done by strengthening the three main pillars of the 5-year turnaround plan: sustainable profitability that attracts the capital market and targets increasing operating margins in the coming five years; being a consumer champion by thinking of customers first; being the employer of choice, which attracts and retains talented and skilled workforce and rewards performance.
The airline will keep revisiting its route network to enhance connectivity through RJ’s hub in Amman and will simplify the fleet and thus make future growth easier.
Pichler added the RJ will keep offering super-low fares to retain loyal customers and gain new ones; passengers will also see improved services and a seamless travel experience.
In 1963, the company had 250 employees, operated two aircraft — a Handley Page Dart Herald and a DC7 — and was flying to three destinations: Beirut, Kuwait and Cairo.
Now its fleet counts 26 modern aircraft that fly to 44 cities spread over four continents. Ten destinations are still suspended for security reasons: Damascus, Aleppo, Sanaa, Aden, Tripoli, Benghazi, Misrata, Mosul, Suleimaniyah and Erbil.
The next five years will see the launch of four new stations and more aircraft, which will bring the total number of 30 modern airliners.
The number of passengers increased from 87,000 in 1964 to more than 3 million by the end of this year; the number of yearly flights grew from 4,000 to more than 35,000 over the period. Revenues also went up from JD1 million in 1964 to some JD618 million expected at the end of this year. The RJ held a ceremony on the occasion of its 54th anniversary to honor employees who have been in the service of the airline for a long period.
Source: Jordan News Agency